Mobile Product Manager

Summary

Join Leadtech as a Mobile Product Manager and contribute to the success of our cutting-edge mobile applications. You will be responsible for the product's economic performance, defining and managing its strategy, conducting market analysis, collaborating with stakeholders, and focusing on data and analytics. The role involves overseeing the product lifecycle, applying strategic methodologies, and conducting user and market research. You will work closely with the Product Owner and development team to ensure successful product delivery. Leadtech offers a flexible work environment and a range of benefits.

Requirements

• Experience in Digital Product Management
• Product Manager for mobile applications (iOS or Android), ideally with subscription-based and in-app advertising monetization models
• Minimum 5+ years of experience in B2C app business models
• Marketing and Positioning Knowledge
• Experience in digital performance marketing strategies for B2C businesses, branding, and positioning, with familiarity in user acquisition and growth hacking techniques
• Understanding of advertising networks, campaign types, ad optimization, creativity, and attribution challenges
• Minimum 3+ years of direct or indirect experience in digital marketing or growth strategies
• Strategic and Business Skills
• Ability to think strategically, identify market opportunities, and build a roadmap aligned with business goals
• Minimum 3+ years of experience in strategic roles with a proven track record of identifying market opportunities and aligning roadmaps
• Data Orientation
• Knowledge in product analytics and metrics, with skills to interpret and translate data into actionable decisions to improve user experience and product performance
• Minimum 3+ years of experience in data analysis using tools like Google Analytics, Mixpanel, or Amplitude
• Sector Knowledge
• Experience and understanding of the specific sector for utility applications, with sensitivity to user demands and market changes
• Updated profile on the latest trends and technologies relevant to the product (AI, machine learning, frameworks, APIs, etc.)
• Minimum 3+ years in the utility mobile app industry
• Product Management and Collaboration Tools
• JIRA or Azure DevOps: Task management and development tracking (sprints, backlog, roadmap)
• Confluence or Notion: Project documentation, technical specifications, and team communication
• Tools for rapid prototyping and hypothesis validation (e.g., Figma, InVision, Marvel App)
• Testing and Continuous Improvement
• AppFollow or Apptentive: Review management and user experience improvement
• A/B Testing: Tools like Optimizely or Firebase’s native functionalities for experimenting with new features or interfaces
• Marketing and User Acquisition Tools
• Google Ads and Meta Ads Manager: Campaign management for user acquisition
• Apple Search Ads: Optimization for acquisition within the iOS ecosystem
• App Annie, Sensor Tower, or Data.ai: Market research, benchmarking, and trends in mobile apps
• Leadership and Communication
• Excellent communication and negotiation skills to lead and inspire teams while aligning stakeholders with the product vision
• Experience in creating and presenting business cases
• Minimum 3+ years of experience leading teams, communicating effectively with stakeholders, and managing executive meetings
• Cross-Disciplinary Team Management
• Ability to connect various squad areas, collaborating with the PO on technical execution while focusing on strategic and market aspects
• Minimum 3+ years of experience in collaboration with technical and strategic teams, bridging product and development
• Strong organizational and project management skills
• Demonstrable Experience with Ideation and Discovery Methodologies
• Design Thinking
• Design Sprints
• Jobs-to-be-Done
• Customer Journey Map Analysis
• Minimum Experience Recommended
• 3+ years in project management or high-demand coordination roles
• UX/UI Knowledge
• Understanding of industry standards and basic knowledge of accessibility

Responsibilities

• Responsible for the economic performance of the assigned product
• Maximize product results, always prioritizing this as the main global objective, while identifying secondary objectives as levers to achieve this goal
• Define and monitor key economic indicators of the product, such as subscription revenue, customer acquisition costs (CAC), and customer lifetime value (LTV)
• Ensure product profitability through an optimal balance between costs and generated revenue, guaranteeing a minimum profitability level to secure product stability and identifying the optimal profitability point to maximize results
• Define the mission, vision, and objectives of the product
• Create and lead the product strategy aligned with company objectives, prioritizing initiatives based on their impact on results
• Ensure the strategy maximizes market impact and competitive advantage
• Create and align the roadmap with the acquisition, retention, and monetization goals defined by the business
• Define and monitor OKRs
• Monitor and analyze market trends, competitors, and emerging opportunities
• Identify insights to better position the product and define its value proposition, deeply understanding the mobile sector and its specific vertical to anticipate changes and adapt the product
• Work with marketing and CRO teams to develop strategies driving user acquisition, retention, and engagement
• Define the product narrative and positioning with the marketing team, ensuring benefits are maximized
• Act as a bridge among all company stakeholders
• Facilitate communication and ensure all stakeholders are aligned with the product objectives and vision
• Evaluate and communicate the product’s performance and results to key stakeholders
• Define success metrics (KPIs) and performance objectives to evaluate product outcomes and user behavior
• Collaborate with the data team to interpret metrics and make data-driven decisions supporting product growth and profitability
• Promote data-driven decision-making by analyzing key metrics (MRR, ARR, Churn, LTV, etc.)
• Assess user behavior insights
• Supervise the functional evolution of new product features post-launch
• Oversee ideation and discovery processes to identify strategic opportunities and develop innovative solutions
• Apply frameworks such as Design Thinking and develop solid business cases to prioritize initiatives aligning user needs with business objectives
• Work closely with the Product Owner (PO) and development team to ensure deliveries align with the product strategy, maintaining clear communication and ensuring execution excellence
• Lead and prioritize qualitative and quantitative research to understand user needs, motivations, and pain points
• Define methodologies and frameworks for research, such as interviews, surveys, usability testing, and behavior data analysis
• Synthesize key insights to identify opportunities for product improvement and enhanced user experience

Benefits

• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• Budget for team-building activities
• We celebrate all company landmarks
• And when you come into the office, you’ll get free coffee and snacks, fresh fruit, and can enjoy our game room and the cool terrace overlooking the Mediterranean