Principal Product Manager, Product Led Growth & Platform

Summary

Join ChowNow as a Principle Product Manager for Product-Led Growth & Platform and lead the company's transformation into a self-service powerhouse. You will work with the executive team to redefine the go-to-market strategy and build products that bring this vision to life. Responsibilities include driving product-led transformation, owning the restaurant lifecycle, building platform infrastructure, driving measurable impact, and collaborating cross-functionally. This is a remote role based in the United States, requiring 8+ years of product management experience with a focus on product-led growth. The ideal candidate will have a proven track record of building successful self-service products and experience leading PLG transformation at a B2B SaaS company. ChowNow offers competitive benefits, including a competitive salary, ongoing training, comprehensive health insurance, unlimited paid vacation, parental leave, 401(k) matching, and more.

Requirements

• Product Leadership Experience: 8+ years of product management with 3+ years focused on product-led growth
• A proven track record of building successful self-service products from 0 to 1
• Experience leading PLG transformation at a B2B SaaS company
• Strong technical background with platform/infrastructure products
• A Strategic + Operational Mindset: You are equally comfortable setting multi-year platform strategy and debugging conversion funnels
• An ability to balance long-term vision with short-term wins with experience influencing executive teams and driving organizational change
• A track record of turning ambiguous problems into clear solutions
• Analytical Rigor: You have deep expertise in growth metrics, cohort analysis, and experimentation with strong SQL skills and comfort working with data pipelines
• The ability to quickly identify opportunities through data analysis and experience with product analytics tools

Responsibilities

• Drive Product-Led Transformation: Partner with the executive team to reimagine ChowNow's go-to-market strategy through self-service
• Lead the transition from sales-led to product-led growth, setting the vision and roadmap
• Build ChowNow's new self-service onboarding experience
• Create viral growth loops that help restaurants organically discover and adopt our platform
• Own the Restaurant Journey: Take full ownership of the restaurant lifecycle from first touch to power user
• Reduce time-to-first-order from days to minutes through intelligent onboarding
• Build activation playbooks that adapt to different restaurant types and needs
• Systematically improve conversion at every stage of the funnel
• Build Platform Infrastructure: Design authentication and payment systems that support self-service at scale
• Create APIs and developer tools that enable third-party integrations
• Ensure platform reliability and performance as we scale
• Balance simplicity for restaurant owners with power for advanced users
• Drive Measurable Impact: Define and track north star metrics for product-led growth
• Run experiments to optimize conversion, activation, and expansion
• Build data infrastructure to understand user behavior and identify opportunities
• Present insights and recommendations to executive team
• Collaborate Cross-Functionally: Partner with Sales and Marketing to align PLG with internal stakeholders
• Work with Engineering to build scalable, reliable platform features
• Collaborate with Customer Success to understand restaurant needs
• Influence company-wide shift toward product-led thinking

Preferred Qualifications

• Genuine excitement about helping independent restaurants succeed with an understanding of restaurant operations and pain points
• Experience with SMB or marketplace products with a commitment to democratizing technology for small businesses
• Comfort with API design, authentication systems, and billing infrastructure. Experience with developer platforms or API products
• Understanding of modern SaaS architecture and scalability challenges
• The ability to work closely with engineering on technical trade-offs

Benefits

• Expected Base Salary Range: $193, 800 - $252,000 (depending on candidate location) with the ability to earn a bonus
• Ongoing training and growth opportunities
• A "Best Place to Work" winner multiple times where we focus on creating a great employee experience
• Rock solid medical, dental, and vision plans
• Mental Health Coverage - we offer several programs to support your mental health and wellness goals
• Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
• 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave
• 401(k) Matching
• Employer-contributing student loan assistance program or continuing education reimbursement program
• Commuter benefits (including Uber Pool)
• Employee Stock Incentive Plan
• Pet insurance for your fur babies