Remote Operations & Email Marketing Specialist

Summary

Join a talented team of big-hearted individuals at Givelify, a fintech-for-good company that powers the most loved and trusted online and mobile giving app platform. As an Operations & Email Marketing Specialist, you will play a pivotal role in building the structures required to enhance the efficiency and effectiveness of the Marketing team while strengthening our connections within our giving communities.

Requirements

• 3-5 years of demonstrable experience in marketing or a related field
• Bachelor’s degree in business, marketing, or a related field with rigors in data analytics
• Executing communications on multiple email platforms (Salesforce/Pardot, Hubspot, and or others)
• Demonstratable experience with CleverTap is a big plus
• Experience with collaboration tools (Asana, Mural, Slack, and Figma in particular)
• Knowledge of HTML and CSS coding and technical workflows related to email templating and landing page creation
• Experience with Google Analytics, LookerStudio, SuperMetrics, Tableau preferred
• Experience with developing ROI reporting dashboards for marketing teams and collaborating on team goal-setting
• Data-driven with strong quantitative and analytical skills
• Proven ability to handle multiple competing priorities and deadlines
• Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects
• Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies

Responsibilities

• Implement and optimize marketing workflows that support the retention and expansion of our customers’ commitment to Givelify, including creating email templates and setting up lead nurturing campaigns
• Support and execute our direct channel engagement strategy, including email campaign creation, audience segmentation, automation, and reporting
• Build meaningful customer journeys that foster new customer growth. Work alongside the brand, demand generation, product, and business development teams to drive our customer acquisition
• Be the KPI champion, holding the marketing team accountable to our goals while tracking and measuring the performance of campaigns, channels, and all marketing initiatives
• Tout your skills in translating common and novel metrics into shaping marketing campaigns and tactics. Use data to identify what's working and what's not and make recommendations for improvement
• Introduce, refine, and audit processes to optimize marketing workflows, enhance team collaboration, and drive measurable results. Champion process documentation, template creation, and lead change management for new processes and updates
• Manage the marketing technology stack, which includes CRMs, marketing automation platforms, and analytics platforms, ensuring these tools are integrated and working properly while troubleshooting and optimizing for performance
• Manage and track the marketing expenses, ensuring all new projects and initiative costs are accounted for to derive the ROI on key programs

Benefits

• Competitive pay with excellent benefits
• Flexible PTO