Marketing Operations Specialist

Summary

Join Generation, a global nonprofit organization, as a Marketing Operations Specialist! You will play a key role in planning, executing, and managing our marketing efforts. Responsibilities include supporting digital marketing campaigns, managing agency work, and analyzing campaign performance. This role requires a minimum of 3 years of marketing operations experience, project management skills, and proficiency in digital marketing and data analysis. The position is remote, requiring self-motivation and strong communication skills. You will collaborate with internal and external teams to achieve business objectives and contribute to increasing brand awareness and customer engagement. Generation offers a dynamic work environment and the opportunity to make a significant impact on the lives of adult learners.

Requirements

• 3 years minimum of marketing operations/general marketing experience
• Experience in Project Management (dealing with different internal and external stakeholders at different seniority levels – including service providers like agencies and business partners)
• Consistent knowledge of digital marketing campaign development and management, with a solid understanding of how social media works (e.g.: Facebook, Instagram, X, LinkedIn, Snapchat, TikTok, Google ads paid search, Google display, YouTube) as well as direct marketing (e.g.: email marketing)
• Good experience with data analysis and marketing campaign performance (using tools like Excel and platforms like Google Analytics)
• Some level of marketing budget control management experience
• Additionally, since this is a remote work position, the candidate must be self-motivated and have ability to self-manage projects (although support and guidance will be always remotely given and be available)
• Finally, a problem-solving mentality and a can-do attitude with proactiveness, flexibility, and teamwork behavior will make the right candidate thrive

Responsibilities

• Assist in the planning and execution of marketing strategies and campaigns
• Support the development and implementation of marketing plans to achieve business objectives
• Manage daily operational tasks related to marketing projects
• Coordinate with internal teams and external agencies to ensure smooth execution of marketing activities
• Support various digital marketing initiatives, including social media
• Assist in briefing for the creation of several content and managing digital channels performance to drive brand awareness and customer engagement
• Brief and collaborate with designers, writers, and other team members to produce high-quality marketing materials
• Assist in allocating and managing media budgets to maximize campaign performance
• Monitor and track media spending to ensure alignment with budget and strategic goals
• Analyze marketing campaign performance using data and analytics tools
• Provide insights and recommendations to optimize campaign effectiveness and ROI
• Maintain excellent communication with internal teams, external agencies, and stakeholders
• Prepare and present reports on marketing activities, performance, and outcomes
• Support initiatives to increase brand awareness and customer engagement
• Report to the global marketing team to ensure alignment and collaboration on all marketing activities
• Participate in team meetings and brainstorming sessions to contribute ideas and solutions
• Provide administrative support for marketing projects
• Assist with other marketing-related tasks and projects as needed