Organic Content Copywriter

Summary

Join Passion.io as a strategic storyteller and content architect to elevate our organic YouTube and Instagram presence. This role goes beyond writing; it involves understanding audience psychology, crafting high-retention narratives, and mastering organic video growth strategies. You will write compelling scripts, optimize content for engagement, and collaborate with video editors and marketers. We seek a creative individual with proven experience in organic scriptwriting, storytelling, and content optimization. Passion.io offers a remote-first work environment, global gatherings, career growth opportunities, creative freedom, and generous time off.

Requirements

• Have 2+ years in organic scriptwriting, with a strong focus on YouTube long-form (short-form is a plus!)
• Be a storytelling genius who knows how to craft compelling narratives that keep audiences coming back
• Have proven expertise in optimizing scripts for retention, engagement, and watch time
• Possess deep research skills - you can dig into any topic and structure scripts that connect and convert
• Have eagle-eyed editing & proofreading skills to ensure top-tier content quality
• Possess strong project management skills - you can juggle research, planning, and execution like a pro
• Have a portfolio of high-performing video scripts (bonus if you’ve written a viral hit!)
• Be able to analyze performance data and adjust content strategy based on real insights

Responsibilities

• Write binge-worthy YouTube long-form and short-form scripts that hook viewers and drive massive watch time
• Craft scroll-stopping openers, dynamic narrative structures, and pacing that keeps people watching to the very last second
• Adapt seamlessly to different brand personalities and audience segments to create content that resonates
• Develop irresistible titles & thumbnail concepts that skyrocket click-through rates
• Dive deep into YouTube & IG analytics to track performance, refine scripts, and maximize engagement
• Conduct in-depth topic research and keyword optimization to boost discoverability and reach
• Work side-by-side with video editors and marketers, providing feedback that turns ideas into viral content
• Stay ahead of the game, spotting trends early and integrating innovative storytelling techniques

Preferred Qualifications

• Have written for a YouTube channel that achieved sustained growth
• Have scripts that have helped brands launch and scale on YouTube
• Understand YouTube & IG SEO, keyword research, and discoverability best practices
• Have crafted both video scripts AND written formats (blogs, newsletters, etc.)
• Have helped build or executed an organic content strategy, managing video calendars from A to Z

Benefits

• Work from anywhere in the world!
• We meet in epic locations (think: Croatia, Portugal, Greece)
• We invest in YOU with coaching, training, and conferences
• Your ideas? They matter. Your content? It drives real impact
• Get the setup you need to create at your best
• 24 paid vacation days + 10 "Celebration Leave" days for holidays that actually matter to you
• Because family first, always