Copywriter & Integrated Content Strategist

Summary

Join Misfits Market, a high-growth startup combating food waste, as a Copywriter & Integrated Content Strategist. You will refine the brand voice across marketing channels, crafting compelling copy that aligns with the company mission and drives conversions. Responsibilities include creating conversion-focused copy for various campaigns, collaborating with cross-functional teams, and utilizing AI tools to enhance content production. The ideal candidate possesses 3-5 years of copywriting and SEO experience, a strong understanding of direct-response principles, and a passion for food and storytelling. This is a full-time, remote position offering a competitive salary, unlimited PTO, comprehensive benefits, and stock options.

Requirements

• An expert communicator with a keen ability to conceptualize, package, and execute great storytelling across multiple channels
• A playful writer who prizes brevity, wit, and creativity
• A strategic thinker who can work autonomously and doesn’t need hand-holding
• A decisive but flexible collaborator who enjoys working cross-functionally and navigating stakeholder feedback
• Obsessively detail-oriented and capable of delivering clean, effective copy—from subject lines to landing pages to blog headlines
• Well-versed in food and passionate about connecting with people through cooking and eating
• Excited about working in a high-growth, high-impact environment—and using tools like AI to move faster without cutting corners
• 3–5 years of copywriting and SEO experience at an agency, e-commerce company, or consumer brand (food preferred)
• Experience writing across a variety of formats and channels, including digital, email, paid media, OOH, and product
• Familiarity with direct-response principles and performance marketing best practices
• Bachelor’s degree in English, Journalism, Communications, or Creative Writing (or equivalent experience)
• Comfortable managing fast-paced production timelines and shifting priorities

Responsibilities

• Champion and evolve the Misfits Market voice across every touchpoint: site, storefront and product pages, email, paid media, social, SMS, blog, SEO/content marketing, product and more
• Create conversion-focused copy for growth campaigns, including ads, landing pages, and lifecycle flows
• Bring clarity and creativity to our value proposition and mission at every stage of the funnel
• Continuously hone our brand voice and style guide as the company evolves and infuse storytelling whenever possible
• Collaborate with product, lifecycle, brand, and growth teams to align messaging across customer journeys, including testing in the signup funnel
• Brief and build blog posts and landing pages in partnership with content and growth team members, performing keyword research, tailoring copy to SEO goals, and assessing performance data post launch
• Use our brand-trained AI tools to ideate, draft, and refine content faster and more efficiently
• Balance high-volume weekly and campaign needs with big-picture brand-building efforts
• Help package complex ideas into concise, clear messaging that drives action
• Be an advocate for the customer in every piece of content you write

Preferred Qualifications

• Have worked in a subscription-based or e-commerce business model
• Have edited or enhanced AI-generated content
• Are deeply excited about Misfits Market’s mission and the opportunity to reduce food waste and build a better food system
• Have experiences with content management systems, either for blogging (e.g. WordPress) or website (e.g. Prismic)

Benefits

• Annual salary $80k - $90k
• Full-time exempt position
• 100 % Remote Work
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan