Paid Media And Digital Strategist

Summary

Join HustleFish, a team of marketing experts, as their Paid Media & Digital Strategy Lead. You will lead paid media efforts across Google, Meta, and other platforms, working closely with clients and the creative team to develop and execute high-performing ad campaigns. This role requires a strong understanding of data-driven strategies, conversion tracking, and the ability to balance big-picture thinking with hands-on execution. You'll be responsible for campaign management, client communication, and leveraging AI responsibly. HustleFish offers a remote work environment, competitive salary, and comprehensive benefits.

Requirements

• 5+ years of experience managing paid media campaigns on Google and Meta
• Strong understanding of conversion tracking and analytics (Google Tag Manager, Meta Pixel, GA4, etc.)
• Experience working directly with clients and AEs to shape and refine strategies
• A balance of big-picture thinking and hands-on execution —you can build strategy but also get in the trenches to make things happen
• A process-driven mindset —you believe marketing is more science than art, but you also recognize that the art is what makes it human
• A collaborative and client-first approach —you see clients as partners, not obstacles
• A desire to build something —you’re not just looking for a job, you want to help shape and grow a department

Responsibilities

• Own and execute paid media campaigns. From strategy to launch to optimization, you’re in the accounts every day making things better
• Develop data-driven ad strategies. Craft clear, synced strategies that align with client goals and drive measurable results
• Lead and innovate. Bring fresh ideas to scale our paid media department while also handling day-to-day campaign management
• Work closely with AEs and clients. Assist in client meetings, provide insights, and make sure strategies align with their needs
• Ensure proper conversion tracking. You know that tracking is everything, and you make sure it’s set up and working properly
• Collaborate with the creative team. Ads don’t work without the right visuals and messaging. You’ll ensure creative assets align with the strategy
• Leverage AI responsibly. You see AI as a tool to enhance efficiency but know that human insight is what truly makes campaigns great
• Create and send monthly reports. Provide clear insights that show what’s working, what’s not, and what’s next

Benefits

• Remote Work From Home
• Paid Time Off (20 Days PTO + Sick & Public Holidays)
• Health Care Plan (Medical, Dental & Vision)
• Family Leave (Maternity, Paternity
• Yearly Bonus and Raises
• Salary $75,000 - $80,000