Paid Media Specialist

Summary

Join Moodle's global team as a Paid Media Specialist and plan, execute, and optimize paid media campaigns across various digital channels. You will manage campaigns on platforms like Google Ads, LinkedIn, and Meta, collaborating with internal teams and external agencies. The role requires strong analytical skills, experience with campaign management, and a data-driven approach to enhance marketing ROI. You will be responsible for reporting key performance indicators (KPIs) and presenting results to stakeholders. This position offers a flexible, distributed work arrangement and a comprehensive benefits package. Moodle is committed to diversity and inclusion, fostering a positive and innovative work environment.

Requirements

• Proven track record of 3+ years driving impactful digital paid media campaigns in dynamic B2B or tech/SaaS environments
• Extensive experience with Google Ads, LinkedIn Ads, and Meta Business Suite, crafting campaigns that truly connect and convert
• Expertise in campaign tracking, UTM implementation, and leveraging reporting tools like HubSpot and Google Analytics to unlock powerful insights
• Data-driven mindset with proven ability to manage budgets and improve cost efficiency
• Exceptional communication skills, both written and verbal, with an eagle eye for detail that ensures every message hits its mark
• Experience in audience targeting, keyword strategy, and conversion funnel optimization
• Ability to thrive and innovate in a fast-paced, global environment

Responsibilities

• Develop and implement paid media strategies across Google Ads, LinkedIn, Meta, and other platforms
• Own campaign setup including UTM tracking, audience segmentation, and bid strategies
• Collaborate with Content and Creative teams to produce ad copy, images, and landing pages
• Monitor daily campaign performance
• Adjust targeting, creatives, and bidding to optimize ROI
• Use A/B testing frameworks to evaluate performance and drive continuous improvement
• Proactively identify underperforming campaigns and provide strategic recommendations for improvement
• Partner with the Operations team to ensure accurate tracking of conversions and attribution
• Build regular reports on key performance indicators (KPIs) including CTR, CPC, CPL, CPA, and ROAS
• Present results and insights to stakeholders on a regular cadence
• Coordinate with internal stakeholders including Events, Product Marketing, and Regional Teams to align paid campaigns with broader marketing and business objectives
• Liaise with external agencies or vendors when necessary to support execution and reporting
• Stay current on changes to ad platforms, privacy regulations, and digital trends
• Introduce new testing strategies or channels to improve reach and efficiency
• Make recommendations for budget allocation based on performance data and industry benchmarks

Preferred Qualifications

Knowledge of SEO, organic content strategy, and CRO

Benefits

• Taking on a genuinely flexible, distributed role, working from anywhere in the world
• A fantastic range of benefits, focusing on work-life balance, wellbeing and ‘choosing your own adventure.’
• Working with a global team on a worldwide platform and make a real difference