Vert Digital is hiring a
Paid Media Strategist in Worldwide

Summary

The job is for a Paid Media Strategist at Vert Digital. The role involves developing and executing digital media plans to drive e-commerce sales across various channels. The ideal candidate has 3+ years of experience in digital media, preferably from an agency setting or online brand. The position offers a hybrid work model, profit-sharing bonuses, no pre-set vacation or PTO limitations, monthly WFH expense stipend, continuing education fund & scholarship program, competitive employer-contributed Health Insurance + 401(k), paid parental leave, dog-friendly office, and a vibrant work culture.

Requirements

• 3+ years of digital media (advertising) experience, preferably in an agency setting or working for an online brand or direct-to-consumer organization where media was critical to the organization’s success
• Demonstrated interest and experience partnering with others to plan, launch, optimize, and analyze successful media campaigns
• Proficiency in Microsoft Excel, Google Analytics and Adobe Analytics

Responsibilities

• Ideation, planning, targeting, and set up for e-commerce digital media campaigns across top channels (Paid Search, Shopping, Performance Max, Programmatic, Paid Social, Video, etc.)
• Coordinating with strategists and creatives to align on messaging, copy, creative, and targeting for respective campaigns where the goal is to drive e-commerce sales
• Ownership and subject matter expertise for digital media trends, research, and best practices as they relate to marketing programs and channels
• Providing ideas, suggestions, and strategies to inform content, landing pages, promotional campaigns, and stories to help fuel growth and performance for our clients
• Coordinating with our Account Strategy team to ensure information is effectively and proactively communicated to clients in reports, Points of View (POVs), deliverables, and presentations
• Working with media vendors, requesting proposals via RFPs, issuing IOs, trafficking e-commerce media buys, and reconciling spend
• Analyzing results and activity from media campaigns by leveraging platform reporting, Looker Studio dashboards, custom reports, Excel, etc
• Maintaining expertise in emerging digital trends and technologies via blogs, events, conferences, online learning, etc
• Work closely with the CRM team to help deploy email marketing campaigns, loyalty programs or other initiatives to support and complement media campaigns and initiatives

Preferred Qualifications

Experience working autonomously within Google Ads (Search, Video, Display, App, Shopping, Performance Max) and paid social platforms (Facebook, Twitter, Snapchat, TikTok, etc)

Benefits

• Hybrid work model
• Profit-sharing bonuses
• No pre-set vacation or PTO limitations
• Monthly WFH expense stipend
• Continuing education fund & scholarship program
• Competitive employer-contributed Health Insurance + 401(k)
• Paid parental leave
• Dog-friendly office along Zonolite Park in Atlanta’s Morningside neighborhood
• A vibrant, non-competitive, friendly & respectful culture and environment