Remote Demand Generation Paid Media Strategist

Summary

The job is for a Paid Media Strategist at Kuno Creative. The role involves creating and implementing paid media strategies, drafting and launching PPC campaigns, assessing account KPIs, leveraging HubSpot reporting tools, and staying current with certifications. Education and training will be provided.

Requirements

• 3+ years experience in social media marketing/pay-per-click marketing with demonstrated successes
• Certifications in Google Ads and Analytics
• Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
• Experience working with pay-per-click platforms, in particular Google Ads
• Experience working with popular social media management tools (TweetDeck, HootSuite)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Responsibilities

• Create and implement custom pay-per-click (PPC) advertising strategy for each client based on analysis of their industry, competitors, and individual marketing objectives
• Draft, build and launch PPC campaigns and make recommendations for copywriting and design for ads, CTAs, and landing pages
• Assess account KPIs regularly and optimize campaigns to effectively utilize media budget while achieving client goals
• Leverage HubSpot reporting tools for analyzing results

Benefits

• Healthcare: medical, dental, vision, and life insurance (for US based employees only)
• Unlimited Paid Time Off in addition to ten paid national holidays
• Six weeks paid maternity leave for birth mother; four weeks parental leave (for births, adoptions or foster care)
• 401k with company match, fully vested
• Employee-owned company with profit-sharing