Directive is hiring a
Senior Paid Media Strategist in Canada

Summary

The Senior Account Strategist role at Directive Consulting involves leading accounts, communicating results, creating strategies, and executing Paid Media deliverables for enterprise clients. The required experience includes 4+ years at a paid media agency, deep expertise across search and social, managing B2B businesses, ability to drive results, and proven success with mid-market or enterprise accounts. Benefits include medical, dental, vision plans, disability and life insurance coverage, mental and physical wellness programs, unlimited PTO, traditional and Roth 401(k) with a company match, annual bonus based on tenure, and an annual anniversary trip.

Requirements

• 4+ years experience at a paid media agency (bonus for B2B)
• Deep expertise across search and social (programmatic is a bonus)
• Experience managing B2B businesses
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising

Responsibilities

• Oversee and lead a collection of accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Work directly with Associate Director to ensure internal and client goals are being achieved

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Physical - Gympass
• Unlimited PTO (2-week minimum)
• Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time
• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!