Paid Search Manager (PPC)

Summary

Join our small, fast-growing digital marketing agency as a Paid Search Manager to develop and execute paid search campaigns, drive overall paid media strategy, and meet client goals.

Requirements

• 2-3 years of experience in digital marketing and advertising
• Knowledge of Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center and Bing Ads
• Google Ads & Analytics Certification a plus
• Possess an in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
• Broad range of experience in multiple advertising channels, including but not limited to: Forecasting and opportunity/gap analysis
• Campaign management tools
• Demonstrated advanced paid media knowledge
• Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client
• Research tools/competitive analysis
• Budget/pacing and billing
• Demonstrated understanding of integrated media, client scope and industry trends

Responsibilities

• Develop and execute paid search campaigns (Google/Bing/YouTube Discovery)
• Forecast, strategize, execute and optimize paid search strategies on Google, bing, and YouTube Discovery for our e-commerce suite of clientele
• Oversee the daily management of campaign media budgets, revenue/conversion delivery, bid management, and keyword expansions/suppressions
• Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads
• Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs
• Analyze results and performance via data analysis
• Compile, organize and present campaign results, findings, and key takeaways to clientele
• Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion
• Proactively grow and nurture client goals to scale spend and test emerging platforms

Benefits

• Competitive Pay
• Paid Time Off, so you can take some time off to recharge
• 100% Remote: avoid the stress and hassle of a commute and raise your productivity
• Flexible work schedule - integrate work with your life instead of the other way around