Senior Paid Marketing Manager

Summary

Join Help Scout, a fully remote company with 140+ employees globally, as a Performance Marketer to develop and execute paid marketing strategies. You will manage and optimize always-on campaigns across various channels, experiment with new channels, and collaborate with other teams to enhance organic acquisition. This role requires a scrappy, data-driven mindset and expertise in paid media, including paid search and Google Display Network. You will be responsible for defining, tracking, and reporting key performance indicators and presenting insights to leadership. Help Scout offers a competitive salary and benefits package.

Requirements

• You have a scrappy, results-driven mindset— you’re comfortable working with ambiguity and appreciate how constraints force you to out-creative the competition
• You’re a paid media expert with vast experience across paid channels
• You know the search landscape and the ideal benchmarks for paid alphabet soup (PPC, CPM, and ROAS)
• You have strong analytical skills with experience using Google Analytics, Google Tag Manager, and attribution tools
• You know how to execute rapid experimentation and adapt your strategy based on data insights
• You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders
• You’re comfortable operating on a lean team and with a modest budget

Responsibilities

• Develop, own, and communicate paid marketing metrics
• As the owner of the paid signups number, you’ll define, track and report out on key performance indicators and provide insights and recommendations to leadership
• You know what’s needed from each channel to hit your number, and if something’s off, you’ve got a plan B to get there
• Manage and optimize our always-on campaigns
• You’ll lead iteration of ad copy and creative assets, bidding strategies and budget allocation to drive volume and gain efficiency in paid search and Google display network
• Experiment with new paid channels
• You’ll identify opportunities for new channel investments (paid social, affiliate, direct mail, OOH), drive alignment with leadership, launch campaigns and create the game plan for evaluating their performance
• Collaborate to enhance organic acquisition
• Partnering with our content team, social producer and SEO contractor, you’ll identify ways for paid and organic channels to work in harmony

Benefits

• The salary range for this role is $123,000 - $141,000
• Help Scout offers a variety of perks and benefits to support you and your family
• Our offerings include healthcare coverage, wellness resources, and so much more