Paid Search Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Paid Search Strategist and own the execution, performance, and growth of Paid Search advertising campaigns. You will manage client budgets, analyze performance data, and communicate effectively with clients and internal teams. This role requires 2-3 years of digital marketing experience, including hands-on experience with SEM campaign management. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits including unlimited time off, and opportunities for professional development. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a passion for paid media. Success in this role will be measured by channel production, account performance, and cross-channel collaboration.

Requirements

• 2-3 years of digital marketing experience.1-2 years in agency setting
• Minimum 2 years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, and adjustment of paid search campaigns
• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard, Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel
• Strong Excel skills with clear understanding of advanced Excel features
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized with strong note taking acumen
• Strong enthusiasm, passion, creativity and commitment to paid media and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Responsibilities

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data-driven conclusions
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
• Help determine client benchmarking and implement optimizations to hit client KPIs in the quickest time possible
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Keep up your education on industry topics
• Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
• Improve upon paid media processes and innovation of new strategies and techniques
• Vendor management for new channels and support channels
• Work toward developing into a senior strategist or account manager
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives