Wpromote is hiring a
Paid Social Associate Manager

Summary

Wpromote is seeking a sharp Social Media Associate Manager to manage scalable direct-response Facebook advertising campaigns. The role involves managing paid social media campaigns, analyzing KPIs, researching new audiences, collaborating with internal teams, and staying updated on social media trends. Wpromote offers benefits such as flexible schedules, unlimited PTO, extended holiday break, 100% paid parental leave, 401(k) matching, various insurance options, annual Class Pass credits, and more.

Requirements

• 2 years of experience working in paid media advertising comprising of media planning/buying and/or paid social within an agency/client environment
• Two or four year degree in business, marketing, or related discipline
• Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, Twitter, Pinterest, etc)
• Strong knowledge of Facebook Ads Manager
• Familiarity with Google Analytics
• Solid knowledge of MS Excel and Powerpoint applications, Google work products, and other common business tools
• Continually seek innovative and breakthrough ideas, approaches, and solutions
• Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail

Responsibilities

• Fully managing paid social campaign set-ups, ad builds, ad trafficking, and QA across all major social platforms
• Presenting reporting insights to internal stakeholders and clients
• Analyzing and reporting on relevant social media KPIs that help inform next step recommendations
• Analyzing creative on a regular reporting cadence, surfacing insights, and developing recommendations for creative iteration and testing
• Researching new audiences, ad units, and platforms for expansion and media diversification
• Responsibly pacing client budgets to hit daily, weekly, and monthly targets that align client media plans
• Collaborating with internal teams to create a social media strategy that integrates with other digital media channels
• Ideating and writing impactful ad copy that is tailored to each client and adheres to their specific guidelines for brand voice
• Staying on top of the latest social media trends, social platform education, and client industries and presenting these findings in department meetings and to clients

Preferred Qualifications

• Facebook Blueprint Certification preferred
• Slack and Asana a plus

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance  and additional voluntary insurance
• Annual Class Pass Credits and more!