Senior Growth Marketing Manager, Paid Social

Summary

Join Pepper, a DTC fast-growing bra brand, as a Senior Growth Marketing Manager to scale effective new customer acquisition on paid social media channels. Develop, execute, and measure the full global acquisition funnel strategy to drive CAC and bottom-line profitability.

Responsibilities

• Devise comprehensive strategies on paid social growth channels, including but not limited to Meta, TikTok that successfully meet marketing targets with a focus on improving KPIs that ultimately drive CAC and bottom-line profitability (Orders, CVR, Discounts, CPA, ROAS, Contribution Margin)
• Manage day-to-day planning, buying, measuring and optimizing of acquisition efforts, applying a critical, quantitative eye to ensure we’re hitting or exceeding new customer and revenue goals
• Lead teams to formulate hypotheses, automate processes, and execute on experiments to unlock incremental revenue, including strategically conducting testing of ad content types and landing pages
• Monitor, optimize and report on campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI on ad spend
• Conduct systematic analyses of campaign performance and landing pages to identify trends, insights, and areas for optimization. Report insights to relevant cross-functional teams such as the wider Marketing department and Product/Merchandising
• Identify and drive efficiencies to more systematically scale paid social media campaigns including reporting, creative management, project management
• Stay current with industry trends and best practices to ensure our strategies are innovative and competitive. Provide actionable insights to the Management Team