Paid Social Director

Summary

Join Acadaca as a Paid Social Director and lead a team of 4+ media buyers, managing 3-4 paid social accounts. You will proactively seek new social media opportunities, research industry trends, and execute paid social strategies across platforms like Facebook, Meta, Pinterest, and TikTok. Responsibilities include creating client reports, forecasting budgets, and collaborating with cross-functional teams. You'll need 6+ years of paid social experience, expertise in campaign management, and strong client presentation skills. Acadaca offers excellent benefits, including comprehensive health care, 401k, flexible work arrangements, and a fun work environment.

Requirements

• 6+ years experience in paid social
• Expertise in planning, building & running paid social campaigns across a multitude of platforms
• Experience managing and developing a team
• Experience Meta, TikTok and Pinterest
• Strong client facing presentation skills
• Experience working with mid-large campaigns (i.e. budgets of $250,000+)
• Exceptional organization and communication skills
• Highly motivated with a strong desire to meet or exceed expectations
• Enjoy working in a fast-paced and collaborative environment
• Exceptional attention to detail and the ability to meet aggressive deadlines
• Experience with creative strategy to identify, iterate, and generate ad concepts in collaboration with our creative teams

Responsibilities

• Proactively seek out new opportunities and make recommendations to grow social initiatives through relationships with platform reps & vendors etc
• Research new ideas, trends, and technologies within the social media space to educate clients
• Manage a team of 4+ media buyers
• Contribute to paid social audits for new business leads
• In addition to managing the team, the Director will actively manage about 3-4 paid social accounts
• Understand, contextualize and execute paid social strategies including but not limited to, performance five, branded content/partnership ads, building reports in GA4 and post IDs
• Implement paid media tactical planning and buying across all platforms, such as Facebook, Meta, Pinterest and TikTok
• Provide and develop creative strategy for clients as requested
• Create and present MBR and QBR reporting to internal stakeholders as well as clients when requested
• Be able to conduct forecasting for monthly client budgets
• Proactively work with cross-functional teams to build and deliver client reporting
• Stay current with new advances in paid social marketing and the competitive landscape & ensure best practice and innovation in all paid social activities. Use these learnings to help streamline internal processes

Benefits

• Best-in-Class Benefits Health Care
• 401k
• Short/Long term Disability
• Life, Dental, and Vision Insurance
• Transit and parking benefits
• Flexible Fridays
• Take your birthday off!
• Enjoy Summer Fridays
• Informal, relaxed dress code
• Never want to come into the office? Great, we'll never ask you to!
• Happy hours
• We embrace remote work, and your physical location is not a barrier to joining our team