Panel Engagement Strategist

Summary

Join M3, a global leader in healthcare technology and research, as their Panel Engagement Strategist! You will spearhead email marketing initiatives to boost engagement and retention of healthcare professionals across various brands. This role demands developing and executing data-driven email campaigns, optimizing audience segmentation, and leveraging testing to enhance conversions and member relationships. The ideal candidate is detail-oriented, process-driven, and passionate about email marketing, ensuring content aligns with brand guidelines and industry best practices. Working hours are 6:30 am - 3:00 pm Brazil time. You will collaborate with cross-functional teams and continuously seek improvements in engagement marketing performance.

Requirements

• Proficiency in email marketing platforms and automation tools (e.g., Ontraport, DotDigital, Mailchimp, HubSpot, Marketo, Salesforce Marketing Cloud)
• Keen analytical abilities to decipher data and convert it into meaningful strategies
• Understanding of member database management, segmentation, and audience targeting strategies
• Strong Microsoft Office skills, particularly Excel, for data analysis and reporting
• Meticulous attention to detail with commitment to accuracy, quality, and meeting deadlines
• Exceptional ability to manage multiple tasks, prioritize effectively, and take ownership of projects
• Ability to work autonomously with minimal supervision while demonstrating initiative and adaptability
• Strong verbal and written communication skills with the ability to brief design and content teams effectively and work cross-functionally
• Bachelor's degree in business, marketing, or any other relevant field
• Fluent English speaker with exceptional written and verbal communication skills, and demonstrable knowledge of English grammar
• 3–5 years of experience in email marketing, digital marketing, or a related field
• Previous experience in healthcare marketing or panel management

Responsibilities

• Develop and execute strategic engagement marketing plans in collaboration with the Panel Engagement Team Lead, aligning with business objectives
• Manage the end-to-end execution of email marketing campaigns, including ideation, content creation, deployment, and performance analysis
• Utilize A/B and multivariate testing methodologies to optimize messaging, audience segmentation, and engagement strategies to improve conversion rates
• Ensure campaigns follow best practices for deliverability, personalization, and compliance with relevant regulations
• Proactively monitor key performance metrics, analyze data trends, and generate insightful reports to drive campaign effectiveness
• Continuously optimize campaign strategies based on data-driven insights and suggest actionable improvements
• Work closely with design, content, and analytics teams to ensure email marketing efforts align with broader marketing strategies and business goals
• Effectively brief in-house designers and content creators to produce high-quality, engaging email assets
• Support internal stakeholders by sharing insights and best practices for panel engagement and retention
• Stay informed about industry trends, emerging technologies, and best practices in email marketing to drive innovation
• Adapt to evolving business needs by taking on additional responsibilities as required, demonstrating flexibility and a proactive mindset

Preferred Qualifications

Second language proficiency

Benefits

Working hours will be 6.30am - 3.00pm Brazil time