Director, Business Strategy and Development

Summary

Join Goodway Group, an award-winning, remote-first media and marketing services firm, as their Business Development Director - CPG & Retail. You will be responsible for securing new clients in the CPG and Retail sectors, driving at least $1M in new annual revenue. This role requires proven sales leadership, integrated and commerce media expertise, and a strategic hunting mindset. You will leverage your network and thought leadership to generate leads and manage the sales pipeline. Goodway Group offers a competitive compensation and benefits package, autonomy, flexibility, and the opportunity to be a recognized industry thought leader.

Requirements

• Proven Sales Leadership: Track record of driving at least $1M+ in annual revenue through new business development
• Integrated Media Expertise: Able to talk to a client’s pain points around integrating brand and demand and national and retail media. Also able to talk to how to effectively optimize media effectiveness and ensure granular and agile optimization
• Commerce Media Expertise: Deep understanding of CPG and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies
• Strategic Hunting Mindset: Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing
• Industry Network & Influence: Established network of decision-makers in CPG and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker
• Competitive Acumen: Ability to navigate complex, competitive sales cycles against PMG, Kepler, Publicis, SMG, Brainlabs, and IPG
• Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway’s solutions with client pain points
• Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale

Responsibilities

• Drive New Revenue Growth: Identify, prospect, and secure net-new client engagements with mid-market CPG and Retail brands, targeting companies with $1.5M-$20M media budgets
• Lead Outbound Prospecting & Thought Leadership: Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities
• Sales Pipeline & Deal Management: Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business
• Consultative Selling Approach: Understand clients’ commerce media challenges and position Goodway’s capabilities (Gradiant, G-Comm, Tuff) as solutions that drive measurable business outcomes
• Competitive Positioning: Navigate a competitive landscape that includes PMG, Kepler, Publicis, SMG, Brainlabs, and IPG, articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™
• Cross-Functional Collaboration: Work closely with GMs and VPs of Gradiant, G-Comm, and Tuff to ensure a smooth handoff from sales to client success teams
• Industry Representation: Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media
• Legal & Pricing Negotiations: Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability. Establish yourself as a knowledge and thought leader across the industry especially within your particular market. Serve as the company spokesperson at key industry events, panels and agency associations

Benefits

• Work with an award-winning, forward-thinking team at the forefront of Commerce, Retail Media and Consulting
• Be a recognized industry thought leader, contributing to events, panels, and LinkedIn content
• Autonomy & Flexibility to drive your own success in a remote-first, high-growth company
• Competitive compensation, benefits, and the opportunity to be part of a company that values outcome-driven innovation and collaboration