Partner Marketing Manager

Summary

Join GoCanvas as a Partner Marketing Manager and play a pivotal role in building and managing our new channel program. You will design and implement a comprehensive channel program to attract new resellers and support existing partnerships. This role involves developing go-to-market strategies, managing marketing development funds, collaborating with sales and product teams, and creating marketing toolkits for partners. You will also be responsible for measuring and reporting on channel marketing performance and leading cross-functional teams. This is a unique opportunity to shape the direction of a new program and significantly impact the company's expansion. GoCanvas offers a remote-first environment and a comprehensive benefits package.

Requirements

• Proven experience in partner/channel marketing within a B2B SaaS environment
• Strong understanding of channel dynamics and partner ecosystems
• Experience in managing marketing development funds and measuring the impact of partner marketing activities
• Excellent communication and relationship-building skills, with the ability to engage and influence partners and internal teams
• Strong project management skills, with a proven ability to manage multiple projects and stakeholders in a dynamic environment

Responsibilities

• Design and implement a comprehensive channel program that attracts new resellers and supports existing partnerships
• Develop and manage go-to-market strategies for channel partners, including co-branded campaigns, joint events, and targeted promotions
• Oversee the allocation and utilization of marketing development funds, ensuring they are used effectively to maximize ROI
• Collaborate with sales and product teams to align channel strategies with overall business objectives
• Create and distribute marketing toolkits to partners, ensuring they have the necessary resources and training to successfully market and sell our products
• Maintain regular communication with partners to gather feedback, optimize support, and adjust marketing strategies as needed
• Measure and report on the performance of channel marketing activities, adjusting strategies to improve partner engagement and sales outcomes
• Lead cross-functional teams to support channel marketing initiatives

Benefits

• 13 Company-Paid Holidays
• Medical Insurance (where the Employee Only level of coverage is free!)
• Dental and Vision Insurance with employer contribution
• Health Savings or Flexible Spending Account depending upon your medical plan selection
• Basic Term Life Insurance and Personal Accident Insurance
• Voluntary Life Insurance
• Short and Long-Term Disability
• 401k plan with employer match
• Pet Insurance
• Generous Parental Leave
• Remote-first environment