Field And Partner Marketing Manager

Summary

Join BeyondTrust as a Field & Partner Marketing Manager and build, execute, and communicate the field & partner marketing plan for your region. You will collaborate with cross-functional stakeholders to accelerate the pipeline through integrated campaigns. This role requires end-to-end event management experience, ABM strategy expertise, and the ability to thrive in a fast-paced environment. You will report to the Director of US Field & Partner Marketing and be responsible for managing marketing budgets and reporting on campaign performance. The ideal candidate will have a strong background in B2B marketing, particularly in enterprise software or SaaS, and possess excellent communication and analytical skills. BeyondTrust offers a culture of flexibility, trust, and continual learning.

Requirements

• 4+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity, etc.)
• Must be comfortable with reporting and communicating marketing impact across the organization
• Analytically inclined, exceptional organizational skills, with rigorous attention to detail
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
• Experience delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives executed under an integrated ABM strategy
• Understanding of the customer journey and the best marketing approaches by stage
• Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools)
• Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with a curious and creative mindset
• Team player with exceptional organizational skills, and the ability to work strategically and tactically to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines
• Strong writing and presentation skills
• Ability to travel up to 20%

Responsibilities

• Build the marketing plan for the region, integrating field events, ABM programs, and partner marketing activities to drive New Logo acquisition and New Product adoption across BeyondTrust’s existing customer base
• Identify opportunities to drive various hosted event formats such as CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences
• Be a trusted partner to the regional sales & partner leadership team by understanding and supporting the needs of each territory through careful planning of marketing strategies and programs that both create new and accelerate existing deal velocity across sub-regions, verticals, personas, and customer types
• Work with cross-functional team members (Sales, Partner Ecosystems, SDRs, MOPS, Digital & Demand Gen Marketing, ABM Marketing, Product Marketing, Global Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs
• Be responsible for communications to regional stakeholders on results, issue management, and feedback loops
• Help evaluate and manage external vendors and third-party event sponsorship opportunities based on market reach and target audience relevance
• Manage and diligently maintain spend within the allocated budget, and leverage effective reports to determine the performance and ROI (efficiency) of marketing initiatives
• Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics which are tracked, analyzed, and communicated to key stakeholders
• Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region