Performance Creative Specialist

Summary

Join Canva's International Marketing Group as a Creative Specialist and shape how the brand is perceived in the European market. This 6-month, full-time contract offers remote work flexibility from anywhere in Italy, with occasional evening global team meetings. You will focus on Performance Marketing in Italy and Spain, creating engaging content for social media platforms. The role involves leveraging data and market trends to develop and test creative assets, collaborating with various teams and stakeholders. You will be responsible for writing compelling copy, leading the creative process, and presenting your work to senior leaders. This position requires a strategic and creative mind with proven experience in performance marketing.

Requirements

• 5–8+ years of experience creating and writing for campaigns and performance marketing
• A strategic and creative mind with a proven track record of developing original ideas and bringing them to life with care and attention to detail
• Fascinated by creative trends and new platforms, combining ideas with data to deliver effective marketing
• Proactive and driven to continuously optimise and improve creative work
• Proven track record in performance creative, producing successful ads and UGC
• Strong direct-response copywriting skills; video editing knowledge is a plus
• A portfolio of diverse work that spans advertising and marketing
• Strategic thinking helps you uncover problems, identify insights, and turn them into powerful creative concepts
• A love for writing copy that’s thoughtful, meaningful, clear, inspiring, and—when needed—provocative
• Native-level Italian. Fluency in English

Responsibilities

• Write, review, and dream up ideas for Canva’s performance campaigns
• Leverage performance data, market trends, and competitor insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok
• Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice whilst staying true to Canva’s brand
• Drive testing and creative iteration to ensure a continuous learning approach
• Regularly monitor ad performance and provide actionable insights to guide future creative
• Collaborate with content creators, designers, and video editors to produce high-quality work that grows the brand
• Confidently pitch concepts and present your work to senior creative leaders, product marketers, and key stakeholders with a clear creative vision and strategic reasoning
• Collaborate with external partners, sharing guidance and feedback to keep messaging consistent and high-quality
• Work closely with the Regional Creative Director and Growth Leads to ensure schedules are accurate and realistic and that deadlines are met

Preferred Qualifications

Additional languages are a plus (French, Turkish, German)

Benefits

This is a remote role with flexible working hours, but you’ll need to balance your schedule to accommodate occasional global team meetings in the evening (6-9 PM)