Performance Specialist

Summary

Join Canva's team and redefine how the world experiences design as a Performance Creative Specialist. This 6-month, full-time contract role, based remotely in the UK, focuses on shaping Canva's presence in the European market. You will work closely with the Growth Team and Regional Creative Director, specifically within Performance Marketing in the UK and France. Responsibilities include writing and reviewing copy for performance campaigns, leveraging data to create compelling content, leading the creative process, driving testing and iteration, monitoring ad performance, and collaborating with various teams and stakeholders. The ideal candidate possesses proven experience in performance marketing, strong copywriting skills, and a strategic and creative mindset. Flexibility is key, with occasional evening global team meetings.

Requirements

• You have proven experience creating and writing for campaigns and performance marketing
• A strategic and creative mind with a proven track record of developing original ideas and bringing them to life with care and attention to detail
• Fascinated by creative trends and new platforms, combining ideas with data to deliver effective marketing
• Proactive and driven to continuously optimise and improve creative work
• Proven track record in performance creative, producing successful ads and UGC
• Strong direct-response copywriting skills; video editing knowledge is a plus
• A portfolio of diverse work that spans advertising and marketing
• Strategic thinking helps you uncover problems, identify insights, and turn them into powerful creative concepts
• A love for writing copy that’s thoughtful, meaningful, clear, inspiring, and—when needed—provocative
• Native-level English/French skills

Responsibilities

• Write, review, and dream up ideas for Canva’s performance campaigns
• Leverage performance data, market trends, and competitor insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok
• Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice whilst staying true to Canva’s brand
• Drive testing and creative iteration to ensure a continuous learning approach
• Regularly monitor ad performance and provide actionable insights to guide future creative
• Collaborate with content creators, designers, and video editors to produce high-quality work that grows the brand
• Confidently pitch concepts and present your work to senior creative leaders, product marketers, and key stakeholders with a clear creative vision and strategic reasoning
• Collaborate with external partners, sharing guidance and feedback to keep messaging consistent and high-quality
• Work closely with the Regional Creative Director and Growth Leads to ensure schedules are accurate and realistic and that deadlines are met

Preferred Qualifications

Additional languages are a plus (Spanish, Italian, Turkish, German)