DocPlanner is hiring a
Performance Marketing & Lead Gen Specialist

Summary

Join our team as a Paid Advertising Campaign Manager and CRM Marketing Automation Specialist, where you will work on scaling paid ads campaigns, analyzing performance, and developing nurturing inbound strategies to drive sales qualified leads.

Requirements

• Have minimum 2 years of performance marketing and/ or customer acquisition CRM experience (if not, passionate to learn and develop)
• Have experience in the use of marketing automation systems (Hubspot, Salesforce and etc)
• Have strong analytical skills and data-driven thinking with a problem-solving mindset with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
• Have in-depth knowledge of analytics tools (ie. Google Analytics, Tag manager, Google Data studio, Hotjar, Excel etc)
• Very strong English skills (written and spoken)
• Like A/B testing and have previous experience in performance marketing campaigns (Meta, FB, Tiktok and etc)
• Familiar with Canva and visual creation
• Are a motivated team player who actively seeks challenging projects and proactively shares experiences and knowledge towards the team’s goals
• Have strong project management skills. Self-motivated and extremely resourceful in driving projects forward

Responsibilities

• Manage & optimize paid ads campaigns including Meta, Google, and performance marketing activities that would bring qualified leads into Hubspot
• Work on a strategy to scale with Meta and/or other channels and manage the total budget towards paid ads campaigns with a minimum “cost per leads”
• Be responsible for tracking, reporting, and analyzing the performance of all inbound marketing activities, data analysis
• Develop new nurturing inbound strategies to help improve “conversion rate” and drive more “sales qualified leads” from external sources
• Collaborate closely with the sales team to optimize lead conversion rates in Hubspot
• Be the owner of the email communication and strategic planning & execution
• Lead the quarterly aligned projects for lead generation by participating in project meetings and share/own the results

Benefits

• Private health insurance
• Unlimited access to the Ifeel emotional well-being tool
• Free birthday leave to spend a day with your loved ones!
• Work remotely
• Stock option plan after 6 months of working with us
• Every year 3 days of motivation leave
• Performance bonusu