PR And Communications Lead

Summary

Join Tide's PR and Communications team as the UK PR & Communications Lead and play a pivotal role in enhancing Tide's reputation as the leading business platform in the UK. You will be responsible for media relations, content creation, multi-channel campaigns, and executive visibility. This role requires a minimum of 10 years of experience in PR & Communications, ideally within financial services. You will collaborate with internal and external stakeholders, manage junior team members, and contribute to the development of PR & Communications best practices. Tide offers a competitive benefits package including flexible working options, share options, health insurance, paid time off, and professional development opportunities.

Requirements

• Experience: Minimum 10 years of PR & Communications experience, ideally within financial services, PR agencies, or fast-growing companies
• Media Relationships: Established relationships with UK media, combined with a knack for nurturing new connections
• Industry Awareness: Knowledge of trends and key players, including the FCA, UK Finance, Innovate Finance, Labour policy, and others
• Storytelling Expertise: Proven ability to identify and secure impactful media coverage by crafting compelling, accessible stories
• Proactive Mindset: A self-starter with a solutions-oriented approach who thrives in a fast-paced, high-growth environment
• Adaptability: Comfort with ambiguity, change, and matrixed environments, demonstrating resilience and problem-solving skills
• Strategic Planning: Strong organisational and planning abilities, with experience coordinating people, information, and relationships to deliver strategic outcomes
• Technical Proficiency: Confidence in simplifying technical data and complex concepts for diverse audiences
• Mission Alignment: Genuine enthusiasm for Tide’s mission to help small businesses save time and money
• Communication Skills: Native-level fluency in written and spoken English, with a flair for crafting impactful messages

Responsibilities

• Enhance Tide’s Reputation: Build and sustain Tide’s reputation as the leading business platform in the UK through strategic PR and communications initiatives
• Media & Stakeholder Engagement: Maintain and expand relationships with UK media, industry opinion leaders, and other key stakeholders. Stay ahead of shifting trends and opportunities within the UK media landscape
• Content Creation: Draft high-quality press releases, articles, commentary, social media posts, and other PR materials in clear, accessible language
• Multi-Channel Campaigns: Collaborate with internal and external stakeholders to design and execute engaging, UK-focused multi-channel campaigns that elevate our share of voice and support team objectives
• News & Research: Identify news angles and stories by conducting thorough research across a wide range of internal and external sources
• Executive Visibility: Secure and manage speaking opportunities for Tide’s executives, ensuring their visibility is maximised across traditional and social media channels
• Collaborative PR Strategy: Work with Tide’s PR team across multiple markets, as well as Product, Marketing, Member Engagement, Legal, Risk & Compliance, and other teams, to align efforts and share best practices
• Operational Excellence: Support the Head of PR & Communications in enabling a seamless UK PR & Communications operation, including preparing detailed monthly reports and staying updated on reporting trends
• Team Leadership: Manage and mentor junior team members, leading in-house training sessions to upskill the team
• Best Practices Development: Create and promote PR & Communications guidelines, ensuring alignment across the organisation through documentation and presentations

Preferred Qualifications

International Outlook: An international mindset and experience working across markets are highly advantageous

Benefits

• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave