PR and Social Media Associate

Summary

Join Grafana Labs as a PR and Social Media Associate and collaborate with senior team members to enhance the company's brand image and media presence. You will be responsible for social media content creation and campaign execution, media relations, and internal communications. The ideal candidate possesses expertise in media relations, social content strategy, and communications. You will leverage AI tools to enhance creative workflows and work both independently and as part of a team. The role requires a Bachelor's degree in a related field and 2-3 years of relevant experience. Global travel of approximately 20% is required.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 2-3 years of marketing experience, preferably in social media marketing or public relations
• Experience leveraging AI tools to enhance brainstorming and creative workflows
• Excellent written and verbal communication abilities and strong interpersonal skills
• Willingness to travel (~20%) globally
• Ability to work independently and as part of a team in a fast-paced environment
• Willingness to learn and adapt to new marketing trends and technologies

Responsibilities

• Support the Senior Social Media Manager in developing and executing comprehensive social media content and campaigns that align with Grafana Labs’ brand voice — highlighting product innovations, events, community achievements, and industry thought leadership
• Assist in publishing and scheduling content across Grafana Labs’ official social media channels (LinkedIn, X, FB, BlueSky, Mastodon, and YouTube)
• Monitor conversations/interactions on social media and engage with community members across social media channels and relevant sub-Reddit threads
• Assist in managing Grafana Labs’ employee advocacy program; develop content for GTM teams and relevant community members, and coordinate with content creators to amplify key messages and announcements
• Support the Senior PR Manager with media relations efforts, including proactively pitching stories, podcasts, and bylines; submitting awards; securing press coverage; coordinating interviews with company executives; and building/maintaining relationships with key technology and industry journalists/influencers
• Monitor and analyze media coverage, providing regular reports and recommendations for strategic communications improvements
• Provide on-site support at company and industry events, including staffing executive and customer interviews
• Help manage, schedule, and publish Grafana’s award-winning Big Tent podcast
• Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels

Preferred Qualifications

• Proficiency in Sprout Social, Muckrack, BusinessWire is a plus
• Proficiency in Spanish or French is a plus
• A positive attitude, even in high-pressure situations
• Extreme attention to detail and being able to think outside the box
• Eagerness to learn and continuously improve, ability to master new concepts quickly
• Willingness to take ownership, ability to take initiative and problem solve
• A bias for effective communication and action
• Ability to work successfully in a fast-paced environment with competing priorities
• Demonstrated analytical, organizational, and project management skills
• Ability to develop and maintain strong working relationships with internal stakeholders
• Proven track record of producing effective social media content/campaigns
• A basic understanding of the tech media landscape (background supporting PR within the DevOps, observability, or open source industry a major plus!)

Benefits

• Equity
• Bonus (if applicable)