Public Relations Associate

Summary

Join Serotonin, a leading go-to-market firm, as a Public Relations Associate supporting the asset management vertical. This fast-paced role involves crafting media strategies, thought leadership, and compelling narratives around the future of finance. You will collaborate with a team of experts, including the PR Director, to secure top-tier media coverage. The ideal candidate possesses a background in fintech, asset management, crypto, or financial communications and strong writing and communication skills. Responsibilities include developing and executing PR strategies, researching media lists, drafting press releases, identifying thought leadership opportunities, coordinating interviews, building relationships with media contacts, analyzing PR results, and contributing to client meetings. The position offers a competitive salary, remote work, and benefits such as health insurance, 401k, and parental leave (US only).

Requirements

• 1–3 years of experience working in public relations, either at an agency or in-house
• Background in fintech, financial services, crypto, venture capital, or consumer finance
• Proven ability to contribute to and execute successful public relations campaigns
• Highly responsive, detail-oriented, and collaborative
• Strong writing, editing, and communication skills
• Comfortable working independently and across time zones
• Willingness to travel when required
• Ability to manage multiple projects and priorities in a fast-paced environment

Responsibilities

• Support the development and execution of PR strategies for asset managers, VC firms, and their portfolio companies
• Research and build tailored media lists across crypto, finance, tech, and mainstream business outlets
• Draft and edit press releases, media pitches, and briefing materials
• Help identify and secure thought leadership opportunities, including podcasts, speaking engagements, and contributed content
• Coordinate interviews and manage media requests in partnership with founders and internal stakeholders
• Build and maintain relationships with reporters, editors, podcasters, and influencers
• Monitor, analyze, and communicate PR results; create wrap-up reports in partnership with the PR Director
• Stay ahead of financial, crypto, and macroeconomic news cycles to surface timely opportunities
• Contribute to client meetings, brainstorms, and team syncs with insight and attention to detail

Preferred Qualifications

Understanding of financial trends and the media landscape; familiarity with DeFi, tokenized assets, and/or blockchain infrastructure is a major plus

Benefits

• Competitive Salary
• Remote work
• Health Insurance - (US Only)
• 401(k) - (US Only)
• Mat/Pat Leave
• $50,000 - $75,000 a year