Press Relations Manager

Summary

Join Allurion as their Public Relations Manager and spearhead corporate PR efforts for the Allurion Balloon and Program globally. You will develop innovative communication strategies to boost brand awareness and drive patient referrals to partner clinics. This role demands managing PR agencies internationally, crafting compelling press releases, and collaborating with cross-functional teams. Success hinges on strategic planning, execution, and building strong relationships. You will be responsible for managing the PR budget and reporting performance. The ideal candidate possesses extensive global PR experience and fluency in multiple languages.

Requirements

• 7+ years of experience in global PR
• Fluent in English + 1-2 other languages (Spanish and Arabic preferred, alternatively French, Portuguese, or Italian)
• Combined experience in PR agency and in-house PR function
• Combined experience in large and small organization

Responsibilities

• Collaborate with the commercial and marketing leadership team to develop strategies in development and implementation of the PR strategy including but not limited to press releases, digital and broadcast for our direct markets in collaboration with the brand marketing, digital marketing, and sales teams to increase demand and awareness for the Allurion program via Healthcare and Beauty media, Corporate and Financial press, and Med Tech and Pharmaceutical media
• Coordinate agencies at international and local levels: ensure consistency of company-wide communication, share worldwide best practices, and support impactful regional media strategies
• Create impactful PR content (leveraging regular surveys, patient testimonials, clinic success stories, clinical data)
• Write compelling press releases for both Direct to consumer and corporate
• Engage with Allurion senior leadership and external KOLs to contribute to content creation or attend media events / interviews
• Implement targeted impactful PR actions through communication toolkits, press releases, press gifts, press events
• Maintain daily contacts with journalists, ensuring a better visibility of Allurion on various platforms and medias
• Organize local media events to amplify the reach of our campaigns
• Work with Digital team to manage brand ambassadors and influencers for PR activities
• Create engaging PR content and press releases for corporate Allurion PR and through LinkedIn etc. such as white papers etc
• Report international and local PR performance (media value)
• Listen and report trends on our weight loss category
• Share PR reports with sales, digital, telesales and trade marketing teams to best leverage our publications via our social media, website, clinics, and clinics websites
• Supervise the annual PR budget
• Demonstrate effective collaboration and communication skills. Develop partnerships with professional education, medical/ clinical, regulatory, sales, other marketing teams, business excellence and program excellence – plus distributor teams
• Hold customers, cross functional teams, and field teams accountable to commitments, build strong business relationships to deliverables and follow up happens in a timely / collaborative manner
• Ensure plans are transparent and compliant with the company messaging, claims and process standards
• Routinely conduct field and commercial leadership needs analysis and lead execution plans resulting from aligned activities
• Foster relationships with key decision makers internally and externally
• Consistently deliver on business plans/agreements with proactive communication and follow-up with all stakeholders
• Assume the leadership role for needs analysis, creation and delivery providing overall leadership for these areas for public relations to consumers, and direction to the cross-functional team members as needed
• Model the way through vision, coaching, creativity, or being a catalyst to positively influence change
• Evaluate before acting, exercise strong emotional intelligence with fact-based strategic decision-making, and demonstrate a solution-oriented posture to emerging challenges
• Support professional team development and personal development to promote growth and learning
• Demonstrate the highest level of personal and professional standards, ethics, and integrity

Preferred Qualifications

PR experience in Europe top 5 needed plus experience in MEA and Brazil