Web3 Public Relations Manager

Summary

Join Serotonin, a leading go-to-market firm for transformative technologies, as a Public Relations Manager to spearhead strategic communications and media relations for APAC web3 clients. You will collaborate with internal and external experts across events, content, social, and community, creating opportunities for integrated marketing strategies. This role involves taking ownership of client PR initiatives while benefiting from the shared resources, relationships, and strategic support of the team. The ideal candidate possesses strong writing and communication skills with experience in PR or communications, either in agencies or in-house roles. A background in crypto, fintech, financial services, or technology is highly desirable. We are seeking someone with professional or personal experience within the exciting world of DeFi, NFTs, and Web3, with a passion for staying at the forefront of these emerging technologies.

Requirements

• 2-4 years of public relations experience, either at an agency or in-house, working with clients in sectors such as crypto, tech, consumer finance, financial services, VC, entertainment, or gaming
• Solid understanding of DeFi, NFTs, and key blockchain protocols
• Genuine interest in and passion for working in the Web3 space
• Demonstrated success in leading and executing impactful public relations campaigns
• Established relationships with media outlets and influencers
• Exceptional writing and editing skills
• Willingness to travel when required
• Ability to excel in a fast-paced, dynamic environment

Responsibilities

• Contribute to marketing and communications campaigns, including strategy development, goal setting, tactical planning, research, and execution
• Identify and target media opportunities for client campaigns, including industry-specific outlets, high-profile platforms, podcasts, influencers, and video channels
• Craft compelling content such as press releases, pitches, and briefing materials
• Secure thought leadership opportunities for clients across podcasts, events, and media engagements
• Manage all stakeholders, both internal and external, ensuring seamless execution of campaign strategies
• Oversee all public relations activities, including handling media inquiries and founder requests
• Leverage and grow media relationships within business and industry sectors to maximize coverage
• Track, analyze, and report PR results, providing comprehensive post-campaign summaries
• Stay informed on industry trends impacting clients, recommending strategic communication adjustments as needed
• Provide support for crisis communications when required
• Ensure responsiveness to clients and teammates, fostering effective collaboration and timely project delivery

Benefits

• Competitive Salary
• Remote Work Environment
• Travel Opportunities