Principal Analyst Relations Manager

Veracode
Summary
Join Veracode, a leading Application Risk Management company, as a Principal Analyst Relations Manager. You will develop and maintain strategic relationships with key industry analysts, driving analyst awareness of Veracode and expanding analyst understanding of our value proposition. Responsibilities include managing analyst engagements, collaborating with cross-functional teams, negotiating contracts, generating content, and providing strategic guidance. The ideal candidate possesses 7-10 years of experience in analyst relations, preferably in cybersecurity, and strong communication and interpersonal skills. Veracode offers excellent benefits, including comprehensive healthcare coverage, a flexible time-off policy, extensive development opportunities, and a generous 401k match.
Requirements
- 7-10 years in analyst relations, preferably in the cybersecurity industry
- Established and positive relationships with analysts and influencers
- Knowledge of trends in communications and analyst relations
- Strong interpersonal, written/verbal communication skills and attention to detail
- Experience working directly with executives, product management and product marketing functions
- Ability to be creative, strategic, analytical, and think outside the box to solve problems and secure opportunities
- Ability to develop metrics, build executive summaries and communicate business and technology insights
Responsibilities
- Develop and maintain strategic relationships with key industry analysts at leading research firms (Gartner, Forrester, IDC, 451 Research, etc.)
- Drive strategy and execution of analyst engagements - inquiries/briefings, advisory days, event sponsorships, analyst roadshows, etc
- Drive analyst awareness of Veracode and significantly expand analyst understanding and support of our differentiation and value propositions
- Deepen and broaden relationships between Veracode and the global analyst community. Effectively communicate Veracode’s POV, value propositions, use cases, announcements, key differentiators
- Collaborate with executives, Product Marketing and other cross functional teams to build and execute strategic plans, analyst engagements, and a strong customer reference pipeline
- Own analyst contracts and negotiate renewals, reprints and other important analyst related contracts
- Generate Analyst Relations content, including briefing documents, messaging, competitive positioning, newsletters and thought leadership pieces
- Provide feedback on content and messages. Prepare executives and other spokespeople for analyst engagements
- Provide strategic guidance on product roadmap communication to analyst community
- Manage reporting, results analysis and distribution of all key analyst reports to bring key insights and efficiency to the organization
Benefits
- Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs
- Wellness benefits to help you focus on what’s most important
- ���Take What You Need” time off policy
- Extensive development and training offerings to help you grow your career at Veracode
- Generous 401k match to help save for your future
- Amazing community of professionals who take pride in what we do every day