Principal Product Marketing Manager

Summary

Join Docker's remote-first team as a Principal Product Marketing Manager, Serverless and lead the go-to-market (GTM) strategy for our cloud product portfolio. This highly strategic role will drive positioning, messaging, competitive differentiation, and product launches for cloud solutions. You will shape how serverless offerings are perceived and adopted by enterprise customers. Responsibilities include developing and executing GTM strategies, crafting compelling positioning and messaging, creating sales tools and training materials, conducting market research, developing thought leadership content, and partnering on product launches. The ideal candidate will have 10+ years in product marketing, with at least 4+ years in cloud infrastructure or related domains, and a proven track record of successful GTM efforts for complex cloud-native or SaaS products. A deep understanding of serverless runtimes and execution models is essential. This role offers a variety of benefits, including freedom and flexibility, Whaleness Days, home office setup, parental leave, technology stipend, PTO, hackathons, training stipend, equity, Docker Swag, and medical benefits.

Requirements

• 10+ years in product marketing, with at least 4+ years in cloud infrastructure, developer platforms, or related technical domains
• Proven track record of leading successful GTM efforts for complex cloud-native or SaaS products
• Strong technical acumen; ability to deeply understand and explain cloud architecture, containers, serverless, CI/CD, and modern developer workflows
• Deep understanding of serverless runtimes and execution models, such as AWS Lambda, Azure Functions, Amazon Elastic Container Service (Amazon ECS), Cloud Run or other open-source alternatives (container-based serverless)
• Experience marketing serverless platforms, FaaS tools, or developer workflows built on event-driven or ephemeral compute architectures
• Ability to translate the value of serverless architectures to both technical and executive audiences, and shape messaging around scalability, efficiency, and developer productivity
• Excellent writing and storytelling skills with a talent for simplifying technical concepts
• Experience working with product, sales, and customer success teams in a fast-paced, agile environment
• Strategic thinker with strong analytical and problem-solving skills
• Exceptional collaboration, communication, and presentation abilities

Responsibilities

• Develop and execute comprehensive go-to-market strategies for cloud products and features, including launch planning, field enablement, and customer campaigns
• Craft compelling positioning and messaging that differentiates our cloud offerings in the market. Tailor messaging to different personas including developers, DevOps, platform engineers, and enterprise buyers
• Create sales tools, playbooks, and training materials to empower field teams to engage effectively with prospects and customers. Lead enablement sessions and drive consistent messaging across all touchpoints
• Conduct market research, competitive analysis, and customer interviews to gather insights that inform marketing strategy, product development, and executive decisions
• Collaborate with content teams to develop blogs, whitepapers, webinars, presentations, and analyst briefings that establish our brand as a cloud innovation leader
• Partner with product management and cross-functional teams to plan and execute high-impact product and feature launches. Ensure internal readiness and external awareness

Preferred Qualifications

• Strategic storyteller : You translate technical concepts into narratives that resonate with developers and drive adoption
• Positioning pro : You create differentiation that sticks by tying product capabilities directly to developer jobs-to-be-done
• Customer-obsessed : You focus on pain points and outcomes to create value that matters
• Cross-functional collaborator : You build strong relationships across product, engineering, marketing, and sales
• Data-driven : You make decisions grounded in market data, customer feedback, and performance analytics
• Bias for action : You ship, learn, and iterate quickly

Benefits

• Freedom & flexibility; fit your work around your life
• Designated quarterly Whaleness Days
• Home office setup; we want you comfortable while you work
• 16 weeks of paid Parental leave
• Technology stipend equivalent to $100 net/month
• PTO plan that encourages you to take time to do the things you enjoy
• Quarterly, company-wide hackathons
• Training stipend for conferences, courses and classes
• Equity; we are a growing start-up and want all employees to have a share in the success of the company
• Docker Swag
• Medical benefits, retirement and holidays vary by country