Principal Brand Designer

Summary

Join Metalab, a design firm creating globally recognized products, as a Principal Brand Designer. You will lead brand design from concept to execution, setting the creative vision and collaborating with clients and internal teams. Responsibilities include developing brand identities, acting as a trusted partner, ensuring brand alignment with product experiences, and advocating for brand thinking. You will need 7+ years of experience in brand design, strong presentation skills, proficiency in design software, and a passion for storytelling. The ideal candidate will also possess experience in motion, 3D, or interactive design and strong writing skills. Metalab offers a remote-work option for candidates within specific time zones.

Requirements

• 7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments
• Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials
• Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups
• Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback
• Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization
• A passion for storytelling and the ability to create narratives that drive brand engagement
• Comfortable leading workshops, brand exercises, and sprints with both internal and external teams
• A deep understanding of product design principles and how brand design integrates with digital experiences

Responsibilities

• Lead the brand design process from concept to execution, setting the creative and strategic vision for brands
• Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses
• Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process
• Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences
• Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients
• Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams
• Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences
• Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process

Preferred Qualifications

• Experience in motion, 3D, or interactive design to enhance brand expression
• Strong writing skills—whether it’s creative copy, brand guidelines, or strategic positioning

Benefits

We are open to remote candidates located within PST to BRT time zones