Principal Digital Strategist

Summary

Join RDA as a Principal Digital Strategist and lead transformative digital strategies for mid-market and enterprise clients. You will define and execute digital roadmaps, serve as a trusted advisor to C-suite executives, and drive AI-enabled innovation. Responsibilities include leading strategic engagements, facilitating workshops and presentations, supporting sales initiatives, ensuring seamless execution with cross-functional teams, and contributing thought leadership. This remote position (U.S. East Coast hours) requires 4+ years of experience in digital strategy and a consulting or digital agency background. Deep experience with platforms like DXP, eCommerce, DAM, and CDP is essential. RDA offers competitive compensation, comprehensive benefits, unlimited PTO, and a remote-flexible work environment.

Requirements

• 4+ years of experience in digital strategy, with a strong track record of defining and leading complex transformation initiatives
• Consulting or digital agency background with a proven ability to engage senior stakeholders, communicate strategic ideas, and navigate diverse client environments across industries and MarTech ecosystems
• Deep experience with platform-heavy environments (DXP, eCommerce, CMS, DAM, CDP) including partner tools and integrations
• Proven ability to collaborate cross-functionally to turn strategy into actionable, experience-led solutions

Responsibilities

• Lead Strategic Engagements : Define and deliver digital roadmaps, transformation initiatives, and marketing programs aligned to business goals across platform-heavy ecosystems including CMS, eCommerce, DAM, CDP, and AI solutions
• Serve as a Trusted Advisor : Partner with executive stakeholders, often at the C-suite level, to identify challenges, shape vision, and deliver measurable results through MarTech and personalization platforms
• Drive AI-Enabled Innovation : Integrate artificial intelligence into digital strategies for enhanced personalization, automation, data utilization, and customer engagement
• Facilitate High-Impact Workshops & Presentations : Lead discovery sessions, stakeholder alignment workshops, and persuasive executive presentations to gain buy-in and momentum
• Support Growth & Sales Initiatives : Collaborate on presales efforts, including shaping solutions, delivering demos, writing proposals, and articulating business value in partnership with our technical leads
• Enable Seamless Execution : Work cross-functionally with UX, design, and technical teams to ensure strategy is executable, experience-focused, and technically feasible
• Contribute Thought Leadership : Represent RDA as a subject matter expert through blogs, webinars, and conference participation that highlight strategic thinking and emerging trends in digital and AI

Preferred Qualifications

• Familiarity with enterprise platforms like Storyblok, Contentful, ContentStack, Sitecore, Segment, Adobe, and Insider
• Presales or marketing support experience

Benefits

• Competitive Compensation: Base + billable bonus + sales commission + annual objectives bonus
• Comprehensive Benefits: Medical, dental, vision, FSA, life & disability insurance
• Unlimited PTO: Take the time you need to recharge
• Award-Winning Culture: Certified Great Place to Work three years running
• Remote Flexibility: Work from your home office with minimal travel (up to 10%)
• Learning-Focused: Continuous access to learning resources and emerging technologies including AI