Principal, Social & Texting

Summary

Join Middle Seat's Social & Texting team as a Principal to lead strategic direction, client relationships, and program execution for major social media and text message fundraising campaigns. You will manage a team, oversee account performance and budget, and foster client growth. This role demands strategic leadership, creative innovation, staff management, and process development, requiring at least 6 years of experience in digital communications with a focus on political social media and texting. The position is approximately 85% client-facing and 15% team management. Middle Seat offers competitive salaries and benefits, working exclusively with progressive organizations. This role is not part of the bargaining unit.

Requirements

• 6+ years of experience in professional social media and/or peer-to-peer texting strategy for political clients
• Demonstrated success managing high-profile clients and programs across platforms like Facebook, Twitter, TikTok, Threads, Bluesky, Instagram, and texting tools (e.g., Switchboard)
• Platform fluency across major social networks and tools (e.g. Meta Business Suite, X/Twitter, TikTok, Threads, Bluesky)
• Proven leadership experience, including managing staff and leading multi-platform programs
• Excellent writing and copyediting skills with strong political fluency and adaptability across client voices
• Expertise in managing multiple projects under tight deadlines with a strong attention to detail
• Experience with CRMs (ActionKit, Action Network, NGP, etc.) and digital fundraising strategy
• Skilled in budgeting and financial reporting in Excel/Google Sheets

Responsibilities

• Lead 3–6 high-profile clients in social and texting strategy, execution, and account success
• Develop innovative, high-performing social media and text messaging campaigns to grow audiences, deepen engagement, and drive fundraising
• Participate in client Slack teams and calls to embed within their operations and respond proactively to needs and opportunities
• Lead all facets of program management: content strategy, development, and approvals; analytics, and reporting
• Steer execution of acquisition programs, list growth campaigns, and large-scale texting efforts; pitch creative ideas and monitor performance metrics
• Collaborate with internal creative, email, web, and advertising teams to ensure quality of deliverables and that programs are integrated and aligned with client goals
• Maintain near-perfect tracking of budgets, escrow management, and paid texting allocations; forecast and report on spend and revenue accurately
• Stay up-to-date with platform trends, political news cycles, and emerging best practices in digital communication and fundraising
• Manage a pod of 1–3 strategists, overseeing onboarding, professional development, performance reviews, and day-to-day support
• Lead hiring, promotions, and disciplinary processes for direct reports
• Provide constructive feedback on content, strategy, and client communication; support team members in growing their skillsets and leadership abilities
• Contribute to team-wide processes, standards, and training for social and texting services
• Participate in Social & Texting team management meetings and help steer department-wide planning and development
• Serve on the broader management team at Middle Seat, representing the Social & Texting team in cross-functional leadership discussions
• Support business development efforts by pitching services to prospective clients and upselling existing ones

Preferred Qualifications

• Graphic design or video editing experience
• Familiarity with paid social and acquisition strategy
• Experience pitching new business or upselling current clients
• Passion for progressive politics and working with values-aligned organizations

Benefits

• Competitive salaries and great benefits
• 100% premium coverage for health, dental and vision
• Zero deductible health plan
• Profit-sharing plan: share in the growth and success of Middle Seat
• Mobile phone reimbursement up to $50 per month
• One Medical health service: video call or chat with doctors, no wait-time appointments
• Health Advocate: the nation’s leading healthcare advocacy and assistance company
• 6% employer match on your 401k retirement account
• 20 paid vacation days off, plus your birthday and your Anniversary at Middle Seat
• Unlimited sick leave
• Commuter benefits for public transportation
• Office Space (WeWork, etc) Stipend for Remote Employees
• 12 weeks of paid leave for new parents
• $100 monthly student loan reimbursement
• $350 monthly mental health benefit
• $1,000 annual professional development reimbursement