VISO TRUST is hiring a
Principal Growth Marketing Manager

Summary

Job Description: A Principal Growth Marketing Manager is sought for a Series A company in the cybersecurity risk management space to lead marketing efforts, drive demand generation, and build brand awareness. The role requires 7+ years of B2B SaaS experience, ideally within the cybersecurity or risk management space.

Requirements

• 7+ years of marketing experience in B2B SaaS, ideally within the cybersecurity, compliance, or risk management space
• Proven track record in demand generation and growth marketing
• Expertise in crafting positioning and messaging for technical, complex products targeted at sophisticated buyers
• Strong content marketing and thought leadership experience
• Ability to analyze data, measure marketing impact, and optimize campaigns for growth
• Exceptional communication and collaboration skills
• Prior experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Hubspot)

Responsibilities

• Develop and execute a comprehensive marketing plan that aligns with business goals
• Oversee brand strategy, lead generation, and digital marketing campaigns
• Define key metrics for marketing success, monitor performance, and continuously optimize campaigns
• Own demand generation initiatives using digital marketing channels such as SEO, SEM, paid media, email marketing, and account-based marketing (ABM)
• Craft compelling positioning, value propositions, and messaging that resonates with target buyer personas
• Own the development of content and thought leadership strategies
• Partner with product, customer success, and sales teams to successfully launch new features and products

Preferred Qualifications

• Experience in cybersecurity or privacy markets
• Background in journalism, technical writing, or industry analysis

Benefits

• Competitive compensation including salary, equity, and a comprehensive benefits package
• Standard benefits include medical, dental, vision, disability, life and AD&D insurance for employees and dependents without employee contributions
• Zero deductible medical plans with minimal out-of-pocket expenses
• HSA/FSA options, 401k, gym membership, unlimited PTO, 18 paid holidays per calendar year, a communications stipend, on-hours social events and opportunities for training and growth