Principal Product Designer

Summary

Join Life360's Product Design team as a Principal Product Designer and play a pivotal role in building a new ad and promotions platform from the ground up. This is a unique opportunity to design intuitive and valuable ad experiences that enhance family life while driving business growth. You will lead the end-to-end design process, collaborating with product, engineering, and analytics teams. The ideal candidate possesses 7+ years of product design experience, ideally with ad or promotional systems, and a strong portfolio showcasing impactful user experiences. Life360 offers a competitive salary and benefits package, including comprehensive health insurance, retirement plan, paid time off, and professional development opportunities. This is a remote-first position within the US.

Requirements

• 7+ years of product design experience, ideally with ad or promotional systems
• A strong portfolio showcasing intuitive, impactful user experiences
• Proficiency in Figma and design systems, with a focus on scalable, reusable components
• A data-driven mindset, collaborating with analytics teams to improve experiences
• Strong communication and storytelling skills to articulate design decisions across the company
• Experience partnering with product managers and engineers to deliver high-quality solutions in fast-paced environments
• A growth-oriented, entrepreneurial mindset, ready to drive impact and take ownership of projects from start to finish

Responsibilities

• Lead the design of our ad and promotions platform, building it from the ground up to deliver seamless, valuable experiences that enhance family life while driving business growth
• Design intuitive, user-centric ad experiences that balance user needs with business goals
• Partner with product, engineering, and analytics teams to identify opportunities and deliver innovative solutions
• Prototype and iterate rapidly, using qualitative and quantitative insights to drive improvements
• Develop scalable design systems in Figma that support ad and promotional experiences across the app
• Ensure accessibility compliance to make experiences inclusive and user-friendly
• Advocate for user needs while delivering engaging ad solutions that align with Life360’s mission to improve everyday family life

Preferred Qualifications

• Experience with motion design and animation for interactive ad experiences
• Familiarity with growth-focused design practices and retention strategies

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products