Snapdocs is hiring a
Principal Product Marketing Manager

Summary

The job description is for a Principal Product Marketing Manager at Snapdocs, a rapidly growing company in the residential mortgage market. The role involves researching competitive landscape, developing brand narratives, working with various teams to launch new products, and more. The candidate should have a bachelor's degree, 5+ years of Product Marketing Experience or 3+ years as a Management Consultant, and experience in fintech, banking, or real estate is a bonus.

Requirements

• Bachelor’s degree
• 5+ years of Product Marketing Experience at a B2B SaaS company and/or 3+ years experience as a Management Consultant

Responsibilities

• Perform research, both qualitative and quantitative, to better understand our competitive landscape in terms of offerings, roadmaps, strategy, messaging, and go to market strategies
• Develop and maintain a coherent brand narrative that will propagate to all the work completed by the various teams, including GTM strategies, messaging & positioning, and demand gen campaigns
• Work closely with our GTM teams to develop distinct customer segments for our lender and settlement/title products with differentiated messaging, positioning, and collateral for each segment
• Work closely with our customer success team to drive adoption among existing customers, helping to build content and collateral that drives adoption and overall satisfaction
• Work closely with the product team to ideate, validate, construct the full GTM strategy, and launch new products and features to market - capturing net new customers and driving adoption with our existing base
• Work closely with the marketing team to develop third party market research and white papers to better support our positioning in the market
• Develop new product packages for relevant customer segments and personas in order to increase win rates or net new customers

Benefits

• Excellent health, dental, and vision benefits
• 401(k) with up to 4% company match
• 16 weeks paid parental leave (regardless of gender)
• Flexible time off policy
• Flexible spending account for healthcare and dependent care
• Life and disability insurance