Product Marketing Freelancer

Summary

Join Competera, a company building a platform for optimal pricing decisions using AI, as a part-time Product Marketing Freelancer (up to 100 hours/month). You will develop compelling product positioning and messaging, plan and execute product releases and launches, and conduct market research. This role requires proven experience in product marketing, strong marketing fundamentals, excellent communication skills, and analytical abilities. The position offers a remote-first ideology, flexible working hours, regular performance reviews, and a rich innovative software stack.

Requirements

• Proven experience in product marketing, preferably in the B2B SaaS industry
• Strong understanding of marketing fundamentals, including branding, messaging, customer journey mapping, and collateral creation
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Strong analytical skills and data-driven decision-making abilities
• Experience with marketing automation tools and CRM systems
• A passion for technology and a knack for explaining complex concepts in simple terms
• Fluent in English

Responsibilities

• Develop compelling product positioning and messaging that resonates with our target audience
• Create clear and concise value propositions
• Craft persuasive product narratives for various marketing channels
• Collaborate with the marketing and sales teams to develop and execute tailored marketing plans
• Plan and execute successful product releases and launches, including onboarding materials for new and existing clients, launch events, webinars, and email campaigns
• Develop product knowledge base for new and existing clients
• Coordinate with cross-functional teams to ensure smooth launch and release processes
• Conduct market research to identify trends, competitor analysis, and customer needs
• Analyze customer feedback to inform product improvements and marketing strategies

Preferred Qualifications

Experience with video editors

Benefits

• Rich innovative software stack, freedom to choose the best suitable technologies
• Remote-first ideology: freedom to operate from the home office or any suitable coworking
• Flexible working hours and no time tracking systems on
• Regular performance and compensation reviews
• Recurrent 1-1s and measurable OKRs
• In-depth onboarding with a clear success track