Product Marketing Manager

Summary

Join RevenueCat as a Product Marketing Manager and play a pivotal role in communicating the value of our subscription infrastructure to diverse audiences. You will own key product areas, crafting compelling communication plans and driving adoption. Responsibilities include building lifecycle campaigns, optimizing web pages, creating case studies, and empowering internal teams. Success involves becoming a go-to-market expert, leading product launches, and contributing to our unique brand. This role requires 5+ years of B2B/B2D SaaS product marketing experience, strong project management skills, and exceptional communication abilities. The position offers a competitive salary, equity, a fully remote work environment, generous time off, and a workspace setup stipend.

Requirements

• 5+ years of experience in Product Marketing within a B2B or B2D SaaS environment, preferably targeting developers or software companies
• Strong project management skills to prioritize multiple initiatives and execute effectively across teams
• Experience driving go-to-market efforts, including product launches and customer storytelling
• Ability to engage 1:1 with customers to extract insights and craft impactful narratives
• Comfort working with creative agencies and freelancers to deliver high-quality marketing assets
• Ability to thrive in an asynchronous, remote-first environment
• A strong ability to balance strategic and tactical initiatives, seamlessly shifting between high-level planning and hands-on execution
• The confidence to operate independently, self-prioritize tasks, and make informed decisions without needing constant direction
• Exceptional communication skills to collaborate across technical and non-technical teams, ensuring alignment and buy-in from key stakeholders
• A proven ability to translate complex technical concepts into compelling messaging that resonates with different audiences
• The flexibility to thrive in a fast-paced, ever-changing environment, adapting to new challenges and opportunities as they arise
• Creativity and resourcefulness to take on unique, sometimes ambiguous projects that require initiative and problem-solving
• An enthusiasm for collaboration and the drive to rally cross-functional teams to achieve common goals

Responsibilities

• Take ownership of key product areas to deeply understand the features we're launching and the use-cases and needs behind them to craft compelling communication plans both within the organization, and to existing and prospective customers
• Work with our marketing operations manager to bring insight-based lifecycle campaigns to action to drive adoption, retention and community
• Translate product messaging and customer understanding into visually compelling and highly converting web experiences with the help of our web development team. You'll chart the vision for the story our website tells and the illustrations, animations and tools we create to convey them
• Organize, facilitate, and translate customer interviews into compelling case studies and testimonials that showcase the value of RevenueCat
• Empower developer-facing teams with the resources and training they need to support developers and ensure their success
• Keep your finger on the pulse of the mobile app industry and competitors to inform go-to-market strategies and uncover new opportunities for growth
• Take on unique projects with minimal instruction—whether it’s finding a way to collect 1000 screenshots to launch an online Paywalls repository, designing, printing and shipping a calendar of cat photos, unpacking and pulverizing 200 vacuum-sealed cat stuffed animals in Tokyo, or crafting a keynote speech for leadership you'll get to work on projects that stretch your creative muscles

Preferred Qualifications

• Have experience in the mobile app ecosystem or working with subscription-based software products
• Have worked in an early-stage tech company or led new initiatives independently in a larger organization
• Are comfortable with tools like Notion, Slack, Zoom, and Linear for remote collaboration

Benefits

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
• 10-year window to exercise vested equity options
• Fully remote and flexible work environment
• 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning