Product Marketing Manager, Design

Summary

Join Figma's growing team as a full-stack Product Marketing Manager, supporting core design products. You will collaborate with various teams to launch and drive adoption of new features, manage beta programs, create educational content, and partner with sales for impactful enablement. This full-time role can be based in a US hub or remotely within the US. The position requires 8+ years in product marketing and experience leading cross-functional initiatives. Figma offers a competitive compensation package including health, dental, vision, retirement contributions, parental leave, wellness benefits, PTO, and more.

Requirements

• 8+ years in product marketing or a related role
• Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
• Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

Responsibilities

• Lead creative, results-driven product launches
• Serve as a subject matter expert for the product design areas that you lead
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Preferred Qualifications

• Both B2B and B2C marketing experience
• Experience with product design/web development tools

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles
• Equity