Associate Product Marketing Manager, Product Enablement

Summary

Join GroundTruth, a media platform driving in-store visits and real business results, as an Associate Product Marketing Manager. You will play a key role in product success by bridging marketing, product, and sales. This role centers on effectively positioning products to solve client challenges and simplify activation. Responsibilities include owning product enablement for Ads Manager, supporting go-to-market programs, developing product messaging, creating sales tools, and becoming a product expert. You will also track program effectiveness and support larger GTM efforts. GroundTruth offers a remote-first philosophy, flexible PTO, and a comprehensive benefits package.

Requirements

• Background in go-to-market strategy, sales enablement, and content creation
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Experience in guiding/supporting go-to-market roll outs from inception through to general availability
• 2-3 years of product marketing experience

Responsibilities

• Own product enablement, with a focus on Ads Manager, to both equip our sales team with the tools, knowledge, and resources they need to effectively sell the product and enable our Ads Manager users to launch and manage their campaigns seamlessly while using our products
• Support go-to-market programs for new offerings, with a focus on those related to our self-serve platform Ads Manager
• Develop product messaging to be used across all media and customer engagement channels
• Create and maintain a library of sales tools, such as customer presentations, product capabilities and benefits, and competitive materials
• Become a subject matter expert on your aligned product category, deeply understanding the value proposition and capabilities to effectively support our sales teams
• Create and maintain high-quality, product-specific sales enablement content, including but not limited to playbooks, pitch decks, product demos, help pages, and one-pagers
• Support the Senior Product Marketing Manager in larger scale GTM efforts
• Track and analyze enablement program effectiveness through various metrics and analytics, iterating and optimizing your approach continuously

Preferred Qualifications

• Proficiency of Figma or similar, Asana or other project management tool, and/or Confluence or similar collaborative workspace
• Experience in AdTech or media

Benefits

• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay
• Remote-first philosophy
• Flexible PTO policy
• Company bonus