Programmatic Media Buyer

Summary

Join Townsquare Media's Ignite team as a Programmatic Media Buyer! This remote position involves leading programmatic campaign monitoring and performance, providing regular updates to sales and account management teams, ensuring client KPIs are met, and managing campaign pacing and margins. You will translate advertising goals into tactical executions across multiple DSPs, optimize campaigns for improved performance, and collaborate with platform partners. The ideal candidate possesses strong analytical and project management skills, experience with various DSPs, and excellent communication abilities. This fast-paced, growing team offers a competitive base plus bonus, comprehensive benefits, and unlimited growth potential.

Requirements

• Bachelor’s degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
• 2 + year experience in the programmatic media space
• 3 + years’ experience and proven track record of exceeding client’s goals on digital advertising campaigns
• Strong experience buying media through various DSPs
• Strong analytical and project management skills
• Exceptional written and verbal communication skills
• Professional and advanced skills in excel – pivot tables, chart making, etc

Responsibilities

• Lead monitoring and performance for all programmatic campaigns
• Provide regular campaign updates to the Sales and/or Account Management teams to ensure the client’s KPI is met
• Responsible for pacing, margin and performance for all programmatic campaigns
• Provide insights and feedback to platform partners in order to improve functionality of the platforms used for media buying
• Working with Account Management team to ensure the campaign stays on target with audience
• Providing ongoing, timely internal updates regarding managed client campaigns
• Attending client meetings as necessary to translate campaign insights
• Keeping up to date on all digital media trends

Preferred Qualifications

• Direct Response experience preferred but not required
• Social/SEM media buying experience preferred but not required

Benefits

• Competitive base plus bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• Company provided laptop
• Continuous training opportunities
• Fully remote opportunity
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!