Programmatic Specialist

Summary

Join Lamark Media, an integrated digital marketing firm, as a Programmatic Specialist. You will manage, execute, and optimize programmatic advertising campaigns across multiple platforms. This role demands a detail-oriented individual with strong analytical skills and excellent communication. Responsibilities include setting up and optimizing campaigns in DSPs, monitoring performance, analyzing data, and preparing reports. The ideal candidate will have 1–2 years of hands-on programmatic campaign management experience and proficiency with Excel and reporting platforms. Lamark offers a great company culture, career growth opportunities, and benefits such as company-assisted medical insurance, life insurance, 401(k) with employer matching, and company events.

Requirements

• 1–2 years of hands-on programmatic campaign management experience
• Strong analytical skills and proficiency with Excel and reporting platforms
• Excellent organizational and communication skills
• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA)

Responsibilities

• Set up, manage, and optimize programmatic campaigns in DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc)
• Monitor pacing, performance, and troubleshoot issues in real-time
• Analyze campaign data and prepare performance reports with actionable insights
• Setup campaigns and audience segmentation based on media and targeting strategies
• Optimize campaign performance towards campaign goals established
• Stay current with industry trends and emerging technologies in programmatic media

Preferred Qualifications

• Cross-Functional Collaboration : Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns
• Presentation & Communication Skills : Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner
• Brand Voice & Messaging : Experience working with clients to develop consistent messaging and tone that aligns with their brand identity
• Google Analytics Certification

Benefits

• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences