Senior Programmatic Specialist

Summary

Join Lamark Media, an integrated digital marketing firm, as a Senior Programmatic Specialist. Lead the strategic execution and optimization of programmatic campaigns, managing end-to-end processes and mentoring junior specialists. You will work directly with clients, providing strategic recommendations and performance reporting. Responsibilities include setting up and optimizing campaigns across multiple channels, monitoring performance, analyzing data, and preparing reports. The role requires 3–5 years of experience in programmatic media buying and optimization, advanced knowledge of DSPs, and proficiency in analytics platforms. Lamark offers a great company culture, career growth opportunities, and benefits including company-assisted medical insurance, life insurance, 401(k) with employer matching, and company events.

Requirements

• 3–5 years of experience in programmatic media buying and optimization
• Advanced knowledge of DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc)
• Proficient in analytics platforms (Google Analytics, Tableau, Power Bi, etc)
• Strong analytical skills and proficiency with Excel and reporting platforms
• Strong problem-solving skills and a strategic mindset
• Excellent organizational and communication skills
• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA)

Responsibilities

• Set up, manage, and optimize programmatic campaigns in DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc)
• Independently manage and optimize complex programmatic campaigns across multiple channels (display, video, CTV, audio, native)
• Monitor pacing, performance, and troubleshoot issues in real-time
• Analyze campaign data and prepare performance reports with actionable insights
• Lead campaign planning discussions and client presentations
• Setup campaigns and audience segmentation based on media and targeting strategies
• Provide strategic optimization recommendations based on performance insights
• Train and support junior specialists in platform best practices
• Stay current with industry trends and emerging technologies in programmatic media

Preferred Qualifications

• Cross-Functional Collaboration : Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns
• Presentation & Communication Skills : Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner
• Brand Voice & Messaging : Experience working with clients to develop consistent messaging and tone that aligns with their brand identity

Benefits

• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences