Remote Public Relations Specialist

Summary

Join Lush Fresh Handmade Cosmetics as a Public Relations Specialist to execute a strong PR strategy tailored to Canada, building brand reputation and generating exciting opportunities with top press outlets.

Requirements

• 4-5 years of proven experience in Public Relations
• Bachelor’s Degree in Public Relations, Advertising and/or Marketing or equivalent work experience
• Outstanding track record of cultivating successful relationships with traditional and digital media
• Proven media list development and story pitching to deliver high quality media coverage and engagement
• Successful track record of PR pitches or campaigns that embrace corporate brand messaging with demonstrated ability to align and position to reach and engage target audiences
• Creative thinker with an ability to be agile, bringing fresh ideas to the table and action timely concepts
• Natural storyteller with a genuine interest in Lush, its values and ethics and its people
• Strong time management skills and attention to detail while simultaneously managing multiple projects
• Demonstrated comfort level with public speaking and presenting
• Ability to establish and maintain effective working relationships both internally and externally

Responsibilities

• Work with the PR Lead and other US PR specialists in strategy planning and execution in generating earned media coverage across print and broadcast channels for product and campaign launches, business, values/ethics and thought leadership - with a focus on your region
• Set clear and measurable objectives for PR initiatives and campaigns for Canada
• Collaborate with the wider PR, Marketing and Retail teams, plan and execute regional PR activations to elevate awareness and brand love across Canada while hitting target KPIs (with a focus on the 20 top shops identified by the business)
• The Lush Spa is being rolled out across NA - one full Spa currently in Vancouver, and treatment rooms in NYC - drive awareness of how special and unique these treatments are, establish Lush’s expertise in the Spa arena and consistently book media in for appointments to establish and maintain buzz
• Lush’s NA manufacturing operations sit in Toronto - plan and execute a PR strategy for elevating Lush’s reputation as a manufacturer in Canada; along with planning and hosting regular media and influencer trips to the factories, to showcase the handmade element of the brand
• Seek creative ways to amplify and extend brand and product reach through on-trend and culturally relevant tactics and newsjacking moments
• Contribute to the department’s editorial calendar including identifying story opportunities (reactive as well as long-form) to pitch to media around products and the expertise in the business, the corporate brand, leadership, values and ethics
• Contribute to media lists and develop press releases, opinion pieces and other related materials
• Prep spokespeople for interviews such as reporter/outlet bio, anticipated questions and key messages
• Leverage existing media relationships and cultivate new ones locally, regionally and nationally
• Support, and as needed, lead the development of responsive messages that can be unpredictable around fast-moving issues with tight deadlines
• Support in crisis communications as and when needed for Canadian specific crisis situations
• Seek out and develop awards submission opportunities that honour Lush brand values, products, campaigns, workplace and its people
• Stay in close contact with colleagues in PR, Retail, Digital Marketing and other disciplines to uncover opportunities for external amplification
• Participate in regular updates and roundtable meetings with colleagues
• Assist in the management of assigned PR budget including monthly updates with PR Lead
• Perform other duties as required/assigned by the Head of PR and PR Lead

Preferred Qualifications

• Agency experience is strongly preferred
• Corporate communications for a consumer product or consumer PR agency experience preferred as well as experience in the beauty industry
• Ability to travel
• Strong broadcast experience