Digital Public Relations & Outreach Specialist

Summary

Join NoGood, a leading growth marketing agency, as a Digital PR & Outreach Specialist. You will lead outreach strategies, manage end-to-end PR campaigns, and secure high-quality media placements to enhance client brand visibility. This role requires 3+ years of experience in digital PR, link building, content outreach, or journalism, a proven track record of successful campaigns, strong knowledge of content marketing, SEO, and analytics, and exceptional communication and project management skills. You will develop and execute comprehensive digital PR and outreach strategies, lead outreach campaigns, implement strategic link-building initiatives, collaborate with internal teams, and monitor and analyze outreach effectiveness. NoGood offers a competitive salary, benefits package, and opportunities for professional growth within a dynamic and diverse team culture.

Requirements

• Minimum 3 years of relevant experience in digital PR, high-quality link building, content outreach, journalism, or similar roles
• Proven track record of successfully executing digital PR campaigns and securing media placements
• Strong foundational knowledge of content marketing, SEO, and analytics
• Exceptional communication, relationship management, and project management skills
• Experience using CRM tools (e.g., HubSpot) and outreach platforms

Responsibilities

• Develop, manage, and execute comprehensive digital PR and outreach strategies to secure placements in reputable digital media outlets, blogs, and influencer networks
• Lead outreach campaigns, including crafting personalized pitches, relationship-building with journalists, editors, and digital influencers
• Implement strategic link-building campaigns that contribute directly to client SEO and AEO performance
• Collaborate closely with internal teams, including Content, SEO, and Creative, to align PR strategies with overall growth objectives
• Project manage outreach campaigns, ensuring clear communication, timely follow-ups, and robust reporting
• Monitor, track, and analyze outreach effectiveness, adjusting strategies to continuously improve results

Preferred Qualifications

• Journalism or traditional PR background is preferred but not mandatory
• Creative problem-solver, detail-oriented, and results-driven

Benefits

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
• Health First: Premium Medical, Dental & Vision Coverage
• Flex Work Environment: hybrid at HQ and remote globally
• Set Up Shop: Home Office Stipend
• Recharge Anytime: Unlimited PTO Plan
• Family First: Paid Parental Leave Plan
• Secure Your Future: 401(k) Plan with Employer Matching
• Level Up: Mentorship & Career Growth Support
• Always Be Learning: Access to Top-tier Resources & Industry Experts
• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
• Grow With Us: Endless Opportunities to Lead & Succeed
• Keep on Shining: Ongoing Employee Development Programs