Quantitative Marketing Analyst

Summary

Join BHG Financial, a growing company with an award-winning culture focused on developing employees into business leaders. This role centers on lifecycle marketing analytics, offering significant influence in shaping this dynamic area. You will drive revenue growth through strategic segmentation and messaging, present performance analyses to various audiences, build and maintain data pipelines, and collaborate with teams to optimize marketing content. The ideal candidate possesses a quantitative background, strong analytical and communication skills, and experience with A/B testing and data analysis tools. BHG Financial offers a supportive work environment, competitive benefits, and opportunities for professional development.

Requirements

• Bachelor/Master’s degree with a quantitative background (e.g. Statistics, Math, Analytics, Economics, Operations Research)
• 2+ years of experience in analytics, with strong communication and collaboration skills
• Ability to identify business problems and profitability drivers; gather and analyze data to pierce through ambiguity; then go from ideation and analysis to implementing the solution and reporting on its impact
• Experience with designing and implementing A/B tests. Good understanding of hypothesis testing and statistical significance
• SQL, R or Python data analysis skills; Advanced Excel; Tableau a plus

Responsibilities

• Drive revenue growth in lifecycle marketing channels through segmentation, messaging, and list targeting strategies
• Present marketing channel performance and ad-hoc analysis, to audiences from technical analysts to executive leader levels
• Build and maintain data pipelines, and work with the marketing operations team to execute marketing campaigns
• Distill what makes marketing content perform well, and work with the design and copywriting teams to ensure content is relevant to our audience

Preferred Qualifications

Prior lending (banking/fintech) or marketing agency experience is a plus

Benefits

• Medical/Rx/Dental/Vision coverage for employees and their eligible family members
• Competitive PTO and vacation policies
• 1 Friday off each month for Wellness Weekends
• Company 401(k) plan with employer contributions after one year
• Company-sponsored training and certification opportunities
• Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
• Ongoing volunteer opportunities to give back to the community through our BHG Cares program