Regional Marketing Manager

Summary

Join EnglishScore, a rapidly scaling EdTech company, as our Regional Marketing Manager for Asia, based remotely in Jakarta or Bangkok. Reporting to the VP of Sales & Marketing, you will lead marketing operations in Indonesia and Thailand, focusing on Higher Education Institutions. Your responsibilities include designing and implementing marketing processes, managing events and collateral, and tracking performance. You will collaborate with Country Managers and the Global Development Team to achieve growth objectives. This role requires a strong understanding of technology, data analysis, and a sales-driven mindset. Success in this position demands a proactive, process-oriented approach and excellent communication skills.

Requirements

• Possess a genuine enthusiasm for our product and can discern its potential impact on transforming the educational experiences of millions of students and job seekers
• Be a proactive go-getter with a self-disciplined and entrepreneurial mindset
• Have a solid grasp of technology and a sales-driven mindset
• Be process-driven: You can conceive and implement scalable processes which will deliver tangible impact
• Be Tech & Data-savvy: You understand the power of data, how to access and manipulate it, and how to use it to measure the effectiveness of any changes that we make. You have experience using Hubspot for marketing, Zoom and YouTube for webinars and Canva for content creation
• Have excellent communication skills: Able to speak confidently to key customers and provide positive resolutions
• Be a self-starter: You will work independently to drive forward our work in this area, working closely with a distributed sales and account management team, and product team. Working between the teams, you will identify areas for improvement and find solutions to address these
• Be a problem-solver: You can work to solve customers’ problems in real-time, drawing on your knowledge of the product and deep understanding of the customers’ needs
• Be fluent in English: (Minimum EnglishScore of 500 - C1 required). Fluent in either Indonesian or Thai

Responsibilities

• Manage processes to develop marketing initiatives, reach lead-generation targets and guarantee a solid sales pipeline per country through online and offline channels, including eDM, webinars and industry events
• Execute internal and external procedures to communicate the above processes, working with Sales Development Representatives, Sales Managers and Country Managers across the region
• Proactively report on KPIs to measure the success of marketing in the region
• Contribute to a global social media calendar with localised social content from your region
• Develop and deliver compelling online thought leadership webinars with internal and external speakers, panel webinars and external industry events to support sales activity
• Work with Country Managers to identify and broker marketing partnerships and support in-person sales events
• Support offline events with top quality collateral, content and branding
• Create and manage case studies and testimonials for our growing customer base
• Ensure sales representatives can effectively access, promote and distribute content
• Support Customer Success colleagues in the region with high-quality collateral that helps encourage usage and adoption of our test
• Gather information on key activities and their results from business development team and from our CRM (Hubspot)
• Produce reports on the success of marketing initiatives, including identifying and highlighting areas for improvement
• Liaise with the Global Development team to ensure any issues identified are classified and prioritised appropriately