Regional Marketing Manager

Summary

Join SAP Fioneer, a fast-growing global company, as the Regional Marketing Manager, Americas. This senior, field-based role requires strategic thinking and hands-on execution to build and deliver full-funnel marketing programs. You will lead the development and execution of multi-channel campaigns tailored to the Americas market, working closely with regional Sales leaders to align marketing initiatives with commercial priorities. This role blends global strategy and local execution, supported by a centralized global marketing team. You will develop and execute a marketing plan and budget for the Americas, manage account-based marketing campaigns, organize regional events, and ensure alignment between Sales and Marketing. There's also an opportunity to contribute to product marketing.

Requirements

• Minimum 5 years of B2B or B2C marketing experience in financial services and/or financial technology industries required
• Experience in marketing, sales or other business area targeting the CFO and finance department audience as well as CIOs and , technology decision makers
• Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end-to-end ABM plans
• Comfortable navigating ambiguity and adapting quickly in a fast-paced, scale-up environment
• Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels
• Technology and AI-savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies
• High-quality execution with a systematic approach to project management, capable of prioritizing and executing multiple projects simultaneously
• Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects
• Fluent in spoken and written English is a must ( Spanish is a plus)

Responsibilities

• Develop and execute on a marketing plan and budget for Americas based on local goals and requirements
• Account-based marketing (ABM)
• Manage partner agency to deliver our first large-scale ABM campaign targeting and engaging key accounts and ensuring ROI through close partnership with Sales
• Measure and optimize ABM performance using dashboards to track KPIs and adjust tactics accordingly
• Advocate for ABM processes, ensuring alignment and support from regional sales and leadership teams
• Events, brand and partner marketing
• Organize and oversee regional participation in events, roundtables and conferences, including owned, hosted, and third-party events. This includes taking leadership of our new flagship event in the region with a major partner
• Coordinate event logistics, promotional materials, and follow-up strategies to maximize lead generation and conversion
• Incorporate product launches and other significant milestones into event planning to ensure regional relevance
• Increase brand awareness and generate pipeline within the region through joint activities with partners, regional PR efforts and influencer collaborations
• Sales enablement and alignment
• Align goals and efforts between Sales and Marketing with a clear focus on shared objectives, target markets and metrics
• Oversee lead management from marketing initiatives to sales action, ensuring a seamless transition and alignment with sales processes and transparency about impact on pipeline
• Localize GtM sales assets provided by Product Marketing to support the regional sales team and enhance their ability to sell effectively
• Train sales teams on the latest marketing initiatives and how to use marketing materials in their sales process
• Gather feedback from sales teams on messaging and go-to-market strategies, sharing insight s with Product marketing
• There is an opportunity to venture more into Product Marketing and support positioning and messaging creation
• Other full-funnel marketing campaigns
• Build and execute full-funnel marketing campaigns to drive prospects from awareness through to consideration across multiple channels in the local language (mainly English), including events, webinars, sponsored content, email, paid social media, search engines and local PR activities
• Produce and manage campaign assets such as articles, advertising creatives, content, market research pieces and landing pages, together with Global Product Marketing

Benefits

• Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued
• Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative
• Unique opportunity to shape and influence the marketing organization and its significant impact on the business
• High degree of creative freedom to implement innovative marketing strategies
• Play a pivotal role in educating SAP Fioneer on the transformative power of marketing