Senior Manager, Regional Marketing

Summary

Join Turnitin as the Head of Regional Marketing for Mature Markets and lead the development and execution of marketing strategies to drive customer engagement, retention, and revenue expansion. You will focus on deepening customer relationships, expanding existing accounts, and positioning Turnitin as a long-term partner in education technology. This role involves collaboration with global marketing, sales, customer experience, and product teams, as well as budget management and data-driven optimization. You will develop and implement regional marketing plans, manage campaigns, and align with sales and corporate marketing teams. The position also includes responsibilities for budget management, data analysis and reporting, customer advocacy, competitive analysis, and team leadership. Turnitin offers a remote-centric culture and a comprehensive benefits package.

Requirements

• Minimum of 6+ years in marketing roles, with at least 2 years in a leadership capacity within the education technology or edtech industry
• Proven experience in customer lifecycle marketing, retention, and account expansion
• Strong understanding of marketing strategies for mature markets
• Experience managing and mentoring diverse, global teams
• Expertise in digital marketing and ABM strategies
• Proficiency in marketing analytics tools (e.g., Tableau, Salesforce)
• Ability to work flexibly across global time zones, especially in NOA, Europe, and LATAM

Responsibilities

• Develop and implement marketing strategies tailored to mature markets, focusing on customer retention and account expansion for our Integrity solutions
• Define and oversee region-specific marketing plans (NOA, UK/I, ANZ, Nordics, Iberia and LATAM) to support revenue growth and long-term customer relationships, leveraging market insights and customer data
• Develop demand generation marketing plans to support new growth opportunities with our Assessment solutions
• Utilize global campaign toolkits to ensure messaging and content resonate with mature market audiences using a multi-channel approach, including events, strategic partnerships, email campaigns, digital marketing and account-based marketing (ABM)
• Partner with customer engagement and product marketing teams on developing end-to-end customer lifecycle marketing campaigns, including expansion, cross sell and upsell, retention, and win-back initiatives
• Partner with regional sales leadership to ensure marketing strategies support customer expansion, upsell and retention goals
• Provide sales and customer success teams with tools, content, and insights to engage existing customers effectively
• Align with corporate marketing teams to adapt and localize campaigns for mature markets
• Develop, manage, and optimize the regional marketing budget for mature markets
• Ensure efficient allocation of resources to maximize customer retention and revenue growth
• Monitor key customer metrics, such as usage and adoption, retention rates, churn rates, customer satisfaction scores, and customer lifetime value
• Use data-driven insights to refine marketing strategies continually
• Deploy the regional customer advocacy programs, leveraging success stories and testimonials
• Promote thought leadership through strategic content, customer events, webinars, and participation in industry events
• Develop a framework for gathering insights on competitive positioning and customer preferences
• Use insights to refine strategies for mature markets and identify retention risks
• Stay up to date with industry trends and best practices in customer lifecycle marketing and implement innovative strategies to drive customer engagement and loyalty
• Share successful approaches and insights with global marketing teams
• Lead, mentor, and develop an international regional marketing team of 3
• Foster a culture of collaboration, accountability, and continuous improvement

Preferred Qualifications

Europe (UK) or US with the ability to work across multiple time zones

Benefits

• Remote First Culture
• Health Care Coverage*
• Education Reimbursement*
• Competitive Paid Time Off
• 4 Self-Care Days per year
• National Holidays*
• 2 Founder Days + Juneteenth Observed
• Paid Volunteer Time*
• Charitable contribution match*
• Monthly Wellness or Home Office Reimbursement*
• Access to Modern Health (mental health platform)
• Parental Leave*
• Retirement Plan with match/contribution*